Job Description

This role is for one of Weekday’s clients

Min Experience: 1+ years

Location: Gurugram, Haryana, India

JobType: full-time

We are looking for a highly creative, detail-oriented, and visually driven Graphic Designer with experience in brand identity, product design, and premium packaging. The ideal candidate will have a strong design portfolio demonstrating expertise in creating distinctive brand identities, compelling product visuals, and high-quality packaging designs.

Candidates with prior experience working with consumer-facing brands, particularly in D2C, FMCG, food and beverage, lifestyle, beauty, wellness, or fashion, will be preferred. The role requires a strong understanding of visual storytelling, brand consistency, design aesthetics, and production requirements, along with the ability to translate business objectives into impactful creative solutions.

Requirements

Key Responsibilities

1. Brand Identity and Packaging Design

• Create high-quality, premium, and visually compelling brand assets that align with the organisation's positioning and target audience.
• Design logos, brand identities, product visuals, labels, and packaging for multiple products and SKUs.
• Develop packaging designs across different product formats while maintaining visual consistency throughout the brand portfolio.
• Conceptualise and execute creative ideas from initial brainstorming and ideation to final, production-ready artwork.
• Develop innovative design concepts that strengthen brand recognition and improve product appeal.

2. Brand Alignment and Collaboration

• Ensure all creative outputs align with the brand's visual identity, positioning, communication guidelines, and target audience.
• Collaborate with marketing, product, and other cross-functional teams to understand business requirements and translate them into effective visual concepts.
• Develop multiple design variations and refine creative assets based on feedback from stakeholders.
• Maintain consistency in typography, colour palettes, layouts, imagery, and other brand elements across platforms and packaging formats.
• Contribute creative ideas to product launches, marketing campaigns, and brand development initiatives.

3. Production Quality and Design Accuracy

• Ensure accuracy in packaging dimensions, layouts, typography, colour specifications, print requirements, and production-ready files.
• Prepare final artwork in accordance with printing, manufacturing, and packaging production standards.
• Review designs for visual consistency, technical accuracy, and overall quality before final delivery.
• Coordinate with relevant stakeholders to resolve design or production-related issues and ensure smooth execution.
• Maintain organised design files, reusable assets, and updated creative documentation.

4. Design Research and Trend Analysis

• Stay updated on emerging trends in graphic design, packaging, branding, typography, and consumer behaviour.
• Research competitor brands and market trends to identify opportunities for creative differentiation.
• Explore new visual styles, design techniques, and packaging concepts to enhance product presentation.
• Apply an understanding of consumer preferences and premium aesthetics to develop relevant and engaging designs.

Must-Have Skills

• Graphic Design: Strong understanding of composition, colour theory, typography, layout, visual hierarchy, and design principles.
• Brand Design: Experience developing visual identities, logos, brand assets, and cohesive design systems.
• Packaging Design: Hands-on experience designing product packaging, labels, SKU variations, and print-ready artwork.
• Creative Concept Development: Ability to translate briefs and business requirements into original, visually appealing design solutions.
• Design Software: Proficiency in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, or equivalent design tools.
• Attention to Detail: Ability to maintain high standards of visual quality, consistency, and production accuracy.

Good-to-Have Skills

• Brand Identity: Experience developing comprehensive brand identity systems and visual guidelines.
• Product Design: Familiarity with product visualisation, product presentation, and consumer-facing design requirements.
• Food and Beverage Design: Experience designing packaging and brand assets for food, beverage, or related consumer product categories.
• Consumer Brand Experience: Exposure to D2C, FMCG, beauty, wellness, lifestyle, fashion, or other consumer-focused industries.
• Print Production Knowledge: Understanding of printing processes, packaging materials, colour specifications, and production workflows.

Required Qualifications and Experience

• Minimum of 2 years of professional experience in Graphic Design, Brand Design, Packaging Design, or a related field.
• Demonstrated experience creating logos, product packaging, labels, and SKU designs.
• Prior experience working with consumer-facing brands or businesses in a comparable role.
• A strong portfolio showcasing branding, packaging, and product design projects.
• Excellent understanding of design fundamentals, including typography, composition, colour theory, and visual hierarchy.
• Proficiency in industry-standard graphic design software.
• Ability to manage multiple projects, incorporate feedback, and deliver high-quality work within deadlines.
• Strong communication, collaboration, and project ownership skills.

Preferred Industry Background

Candidates with experience in any of the following industries will be preferred:

• Fast-Moving Consumer Goods (FMCG)
• Direct-to-Consumer (D2C) brands
• Food and Beverage
• Beauty and Personal Care
• Health and Wellness
• Lifestyle and Fashion
• Other consumer product businesses