Job Description

Role Purpose

The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s

brand, promotions and campaigns to life across digital, in-store and educational environments.

This role supports all creative needs for marketing, store teams and the Education department,

ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic

Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays,

store signage, education initiatives and broader business requirements, helping strengthen the

customer experience across all channels.

Key Responsibilities

Brand & Creative Development

• Develop visually compelling assets that uphold QBD’s brand identity.
• Maintain consistency across colour, typography, layout and brand guidelines.
• Contribute to the ongoing evolution and refinement of QBD’s visual identity.

Marketing & Promotional Design

• Design creative assets for digital marketing including EDMs, promotional banners, social

tiles and online advertising.

• Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and

in-store displays.

• Create campaign kits to support national promotions and brand-led storytelling.

Store Design Support

• Design signage, navigation materials, seasonal display assets and specialised in-store

visuals for QBD’s 91+ stores.

• Support store teams with design requests such as wayfinding, display toppers, fixture

concepts and local event collateral.

• Ensure in-store creative execution aligns with national branding and promotional

priorities.

Website & Digital Content

• Design homepage banners, promotional tiles, category graphics and book feature

imagery for the company website

• Create digital elements that enhance usability and overall customer experience.
• Ensure accuracy and alignment with promotional timelines and campaigns.

Education Department Creative

• Produce creative assets for the Education department, including flyers, school event

materials, reading program visuals, book fair banners, and curriculum-aligned content.

• Support education-led initiatives with polished, age-appropriate, brand-aligned creative.

Cross-Functional Creative Support

• Support the Brand Manager with press kits, influencer mailers, event signage and media

assets.

• Develop presentation visuals, templates and branded documents for internal and

external use.

• Collaborate with publishers to source and format author imagery and book visuals for

marketing use.

Production & Workflow Management

• Manage asset libraries, design systems, naming conventions and file organisation.
• Prepare artwork for print, liaising with printers to ensure production accuracy.
• Deliver creative outputs within agreed deadlines and follow approval processes.

Skills, Experience, & Attributes

• Proven experience as a graphic designer in retail, publishing, media, agency or similar

creative environments.

• High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Experience producing both digital and print creative assets.
• Strong eye for detail, layout, composition and brand consistency.
• Ability to interpret briefs and convert ideas into effective visual solutions.
• Excellent organisational skills with the ability to manage multiple deadlines.
• Collaborative mindset and strong communication skills.
• Ability to work efficiently in a fast-paced environment.
• A passion for books, learning, creativity and visual storytelling.

Key Competencies

• Creative Design & Visual Communication
• Digital & Print Production
• Brand Stewardship & Attention to Detail
• Time Management & Prioritisation
• Collaboration & Stakeholder Management
• Problem-Solving & Concept Development
• Adaptability & Responsiveness

Measures of Success

• Delivery of high-quality, consistent and on-brand creative assets across marketing,

stores and education.

• Strong visual impact across EDMs, website content, POS and event materials.
• Reliable on-time delivery for campaigns and store requests.
• Positive feedback from Marketing, Education, Brand and Store teams.
• Well-maintained creative templates, systems and asset libraries.
• Elevated brand presentation across QBD’s physical and digital ecosystem.
• Measurable improvement in customer-facing brand experience through cohesive visual

design.