Job Description

OUTSTANDING BENEFITS UNLIKE ANY OTHER. Low-cost health benefits, 6% 403b contribution, affordable tuition at Niagara University for you and eligible immediate family members, tuition exchange at other designated universities for eligible dependent children, generous holidays (20 days annually), PTO, and ½ day Fridays throughout the summer. Niagara University is also an approved employer for the Public Service Loan Forgiveness program. Campus life is vibrant and offers free parking, on-site dining options, and fresh coffee at Tim Horton's and Starbucks, all in a beautiful park-like setting If you'd like to know more, check out all of the NU Facts

Under general supervision, the Graphic designer specializes in leveraging a thorough understanding of color, composition, typography, and general design principles to assist in optimizing the university's print and online assets to engage prospective and current students, faculty, and staff. The Graphic Designer will support student enrollment and retention, as well as other sectors of the university and serve an important role in executing the institution's strategic marketing campaigns.

Deliverables include but are not limited to digital assets for social media and the university websites, collateral materials, direct mail, invitations, fundraising appeals, booklets, advertisements, template reformatting, and web graphics.

This position requires an exceptional attention to detail, along with the ability to prioritize tasks, update content efficiently and accurately, write with clarity, edit consistently, and uphold standards of professional communication. Job duties also require responsiveness, creativity, sound judgment, and strong initiative.

ESSENTIAL DUTIES

• Under the direction of the Director of University Marketing, conceptualize and execute high-quality design assets for undergraduate, graduate, and transfer recruitment campaigns across multiple channels (print, digital, social media, web, and email).
• Design foundational enrollment collateral.
• Manage projects from concept through print-ready production.
• Create engaging visual content for digital advertising, email templates, and university landing pages.
• Maintain, evolve, and enforce the university's visual brand identity, ensuring consistency across all enrollment touchpoints.

GENERAL DESCRIPTION

% of Time

• 80% Graphic Design
• 20% Miscellaneous tasks

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Bachelor's degree in graphic design or related field;
• At least 2-3 years of hands-on, professional graphic design experience;
• Expertise in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Lightroom is a must. XD and After Effects is a plus;
• Understanding of front-end email design and email marketing platforms preferred;
• Strong editing and proofreading skills and attention to detail;
• Ability to organize and prioritize tasks in a fast-paced, deadline-driven environment;
• Willingness to interface with/under the direction of the Director of University Marketing while also displaying the ability to work independently as lead designer on select projects;
• Positive attitude and strong work ethic; ability to work well within a team environment and across all levels of the university.

ERGONOMIC REQUIREMENTS

The functions of the position usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, calculator, cutting, labeling, and taping involve involves extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.

QUALIFICATION STANDARDS:

1. Bachelor's degree in graphic design or related field;
2. 2-3 years of experience in graphic design, preferably in an educational or non-profit setting;
3. A strong portfolio demonstrating versatility across print and digital media, typography skills, and a keen eye for layout and hierarchy;
4. A valid New York State driver's license is required that satisfies both university and insurance company underwriting rules and regulations for driving a motor vehicle.