Job Description

Why Join Wagner as a Graphic Designer?
At Wagner, design isn't just about making things look good, it's about transforming complex technical information into compelling visual experiences that help customers build safer, smarter spaces.

As a Graphic Designer, you'll have the opportunity to shape how an employee-owned manufacturing company presents itself to the world. From creating high-impact marketing campaigns and trade show experiences to designing product catalogs, specification sheets, and installation guides used by architects, contractors, and engineers across North America, your work will have visible, measurable impact.

This role is ideal for a designer who thrives on both creativity and structure. One day you may be producing photography and video content for a new product launch; the next, you'll be refining a technical catalog, improving digital asset workflows, or leveraging AI-powered tools to streamline production. You'll work closely with marketing, sales, engineering, and product experts, giving you exposure to the full business and the opportunity to influence how Wagner's story is told.

As a 100% employee-owned ESOP company, every employee is an owner. That means your contributions directly support the long-term success of the business, and your future. If you're excited by the challenge of combining design excellence, technical communication, process improvement, and brand stewardship in a collaborative environment, Wagner offers a unique opportunity to grow your career while helping build something lasting.

Reporting to the Digital Marketing Manager, the Graphic Designer is responsible for the systematic design, organization and execution of a wide variety of print and digital marketing collateral. This position works closely with the rest of the Digital Marketing team to support multi-channel campaigns and other marketing initiatives.

The Graphic Designer creates marketing collateral that reinforces the Wagner brand while supporting business objectives. This role maintains brand consistency across detailed, frequently technical documents (specification sheets, installation instructions, catalogs) as well as commercial marketing assets such as digital ads, trade show materials and website graphics. In addition, the Graphic Designer is responsible for product photography and the disciplined management of Wagner’s media asset library.

Essential Duties and Responsibilities

This list of functions and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

1. Information Architecture & Layout: Structure, design and maintain highly technical, data-dense collateral including product catalogs, brochures, specification sheets and installation instructions, ensuring clarity and readability.
2. Asset Management & Workflow Automation: Maintain and enforce a rigorous digital asset management system (file naming conventions, archiving, project details). Utilize batch image processing and automation tools to maximize efficiency.
3. Project Execution: Manage design projects systematically from initial request and layout templating through final production, including print file setup and vendor communication.
4. Brand Governance: Develop, maintain and champion Wagner’s brand identity across all internal and external touchpoints.
5. Campaign Asset Production: Build structured, high-performing digital and print assets for multi-channel sales and marketing campaigns, including product sell sheets, display ads, social media and email graphics, business cards and table displays.
6. Multimedia Production: Serve as the internal resource for standardized product photography, video capture and image editing.
7. Process Improvement: Regularly research and integrate emerging design tools and practices, including AI-assisted workflows and Adobe plugins, to better serve Wagner’s marketing goals.
8. Audience Informed Design: Leverage best practices in UX and UI to test and evolve design performance for Wagner’s customer personas.
9. Perform other duties as assigned.

Requirements

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

1. Bachelor's degree in Graphic Design, Visual Communication, Information Design, Digital Media Production, or a related field; or an equivalent combination of education and relevant professional experience.
2. Experience conveying complex information through visual design, such as engineering drawings, technical specifications, schematics or multi-page product catalogs.
3. Proficiency with Adobe Creative Suite, with a focus on InDesign, Illustrator and Photoshop.
4. Experience creating website landing pages and promotional banners for multi-channel campaigns.
5. Experience using video editing software to create short promotional videos.
6. Experience with product and architectural photography, videography and media editing.
7. Proficiency with batch image processing and AI-assistant tools to accelerate production tasks.

Job Knowledge, Skills, and Abilities

1. Excellent communication skills – diligently seeks clarity and alignment with project stakeholders.
2. Strong project management and multi-tasking capability – must be comfortable independently prioritizing and shepherding project requests from multiple internal teams to meet project goals and deadlines.
3. Advanced organizational skills with outstanding attention to detail, layout structure and file hygiene.
4. Ability to work seamlessly with internal engineering, sales and marketing teams as well as external print and production vendors.

Physical Demands / Work Environment

The physical demands and work environment characteristics described here are representative of those required for an employee to successfully perform the essential functions of this position. This role requires frequent presence on project or office sites to provide managerial oversight. The work is primarily performed in an office or professional environment and involves regular sitting, standing, walking, speaking, and listening. The employee may occasionally be required to bend, stoop, balance, or move throughout facilities or job sites. The employee may occasionally lift, carry, or move objects such as documents, equipment, or materials weighing up to 30 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.