Job Description

Position: Graphic Designer

Reports To Content Lead

About Frive:

Frive stands for Food to Thrive – we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and eat in minutes – saving you an hour a day, or up to 7 hours a week, for what matters most. We’re the UK’s highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started.

We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. The more the merrier, and together we can achieve greatness

Mission:

To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.

Vision:

To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.

Values:

Take Ownership We make independent decisions with confidence and ownership

Be Transparent: We share information openly and with intention

Communicate Openly We communicate directly and honestly

Deliver High Performance We foster an environment that attracts, retains, and rewards high performance

Be Agile We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity

The Role: We’re looking for a high-output Digital Designer to own and scale design across Frive.

You will be responsible for creating design that drives attention, improves performance, and supports growth - across organic social, paid ads, CRM, web & print.

You’ll be the sole in-house designer, working closely with Growth, Brand, and an AI Engineer to:

• Take ownership of both design execution and idea generation, contributing to what we make - not just how it looks
• Deliver high volumes of creative
• Improve performance through design
• Build systems that scale output

You need to be fast, organised, and focused on one thing:

• Does this creative perform?

What You’ll Do

1. Creative Production

Create static and light motion assets (including GIFs) across:

• Paid ads
• Organic social
• CRM / email

Produce high volumes of creative consistently, without compromising performance

Design with speed — responding quickly to testing, feedback, and new opportunities

Focus on:

• Scroll-stopping visuals
• Clear messaging
• Conversion-driven layouts

2. Design for Paid & Growth

Work closely with Growth to produce ad creative that drives results

Generate and develop design-led ideas and concepts, not just execute briefs

Turn campaign goals, product messages, and growth insights, into clear, compelling visual ideas

Iterate quickly on:

• Variations
• Hooks (visual + copy pairing)
• Layouts

Continuously test and refine creative based on:

• Performance data
• What’s winning in-platform

3. Trend-Led & Social-First Design

Stay chronically online, tracking:

• Trending static formats
• Ad styles
• Social design trends

Identify opportunities to:

• Adapt trends to Frive
• Create new formats that feel native to platform

Design content that feels:

• Current
• Relevant
• Built for the feed

4. AI & Scalable Design Systems

Work closely with the AI Engineer to:

• Build and improve AI-driven design workflows
• Increase output without sacrificing quality

Use AI tools to:

• Speed up production
• Generate variations
• Test creative at scale
• Help define how AI integrates into the design process

5. Campaign & Brand Execution

Collaborate with Brand & Growth on:

• Campaign concepts
• Product launches
• Trend-led activations
• Ensure all creative maintains a consistent and high-quality brand standard

Build and evolve:

• Templates
• Design systems

6. Design Across Channels

Design for:

• Print (inserts, direct mail)
• Web / app banner testing
• Email / CRM
• Partner and internal materials
• Adapt creative to different formats while maintaining clarity and impact

7. Organisation, Speed & Execution

Manage a high volume of files, versions, and outputs with accuracy

Maintain strong systems for:

• Naming
• Asset management
• Version control

Ensure work is delivered:

• On time
• Correctly formatted
• Ready to launch

What We’re Looking For:

• 2–4 years of graphic design experience, with a strong digital portfolio
• You are chronically online - tracking trends, formats, and collaborators who can deliver innovative content
• You have no ego in the work — you care about what performs, not who came up with it
• Strong skills in Photoshop, Illustrator, InDesign, and Figma
• Experience designing performance creative for paid social

Strong understanding of:

• Layout
• Typography
• Colour
• Visual hierarchy

Ability to design for:

• Attention
• Clarity
• Conversion

Comfortable working at high volume and speed

Highly organised with strong attention to detail

Strong communicator, able to collaborate across teams

Nice to Have

• Experience with AI design tools and workflows
• Interest in building scalable creative systems
• Basic motion / animation skills
• UX / UI or product design exposure
• Experience using Notion or similar tools

Portfolio Requirements

• Include your best and most recent work.

Staff Benefits

Private Medical Insurance

25 days Holiday + Public

Bonus Scheme

A discount on our amazing food

Hybrid working pattern

Enhanced parental leave

What’s next?

If you are interested in learning more about the role and think this could be for you, then don’t hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.