Job Description

Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we’re committed to sustainable transport being accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging, and achieving cleaner air for all, is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale-up phase, and working with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.

About the role

The Graphic Designer will be responsible for shaping, protecting, and evolving Believ’s visual identity across all channels. This role combines creative execution with brand ownership ensuring that every touchpoint, from campaigns and digital assets to internal materials, reflects a consistent and compelling brand story.

Working closely with the marketing team and wider business, the Graphic Designer will play a key role in bringing the Believ brand to life through impactful design and cohesive messaging. They will maintain brand guidelines, develop creative assets, and champion brand consistency across the organisation.

Key Responsibilities

Brand Development

• Managing the company’s brand identity and visual style across all channels and materials.
• Developing, maintaining, and evolving brand guidelines to ensure consistent application of design, in collaboration with the marketing team
• Acting as the brand guardian — ensuring all creative output, internal and external, meets brand standards.
• Advising teams across the business on correct and effective use of brand assets.

Design & Creative Delivery

• Designing high-quality, on-brand creative assets for use across digital, print, social media, events, and internal communications.
• Producing engaging visual content including campaign artwork, infographics, brochures, presentations, animations, and web assets.
• Translating marketing and campaign briefs into visually compelling concepts that support commercial and communication objectives.
• Managing end-to-end design workflow — from concept through to artwork, production, and delivery.

Collaboration & Process

• Working closely with the marketing team to ensure brand consistency across all activity.
• Supporting colleagues with branded templates and materials to maintain quality and efficiency.
• Liaising with external designers, printers, and agencies where required, ensuring brand alignment and cost-effective delivery.
• Managing file libraries, asset storage, and brand toolkits for easy company-wide access.
• Contributing creative ideas and visual insight to campaign planning sessions.

Measurement & Continuous Improvement

• Continuously seeking opportunities to enhance brand impact through creative innovation.
• Monitoring competitor design trends and industry best practice to keep the brand fresh and relevant.
• Gathering feedback from stakeholders to evolve and refine creative output.

About you

At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

• 3-5 years proven experience in a graphic design role, ideally within a marketing or communications environment.
• Strong portfolio demonstrating a breadth of digital and print design work
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign; After Effects desirable).
• Experience developing and maintaining brand guidelines.
• Strong understanding of layout, typography, colour, and visual hierarchy.
• Highly organised with excellent attention to detail and ability to manage multiple projects simultaneously.
• Confident presenting design concepts and rationale to stakeholders.

• Creative and imaginative, with a passion for great design and brand storytelling.
• Collaborative and approachable, able to work effectively across teams and departments.
• Confident taking ownership, with a strong sense of accountability for quality and consistency.
• Enthusiastic about innovation, sustainability, and brand evolution.

Benefits

• Competitive salary and bonus scheme
• 25 days’ annual leave, plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
• Access to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover, dental, optical & travel insurance, income protection and life assurance
• Pension contribution matched up to 10%
• Access to our car benefit scheme and cycle to work scheme
• Access to our online learning platform to continue to develop and grow your career with us.
• 16 hours a year Volunteer Time Off to support causes that are important to you
• Virgin Media / O2 discounts and offers
• Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
• Enhanced parental leave policies

* This perk can only be availed for the following calendar year by employees who started before 1st December

Location

The business is currently based in our office in Southwark. The position is full time, hybrid with 3 days (Tuesday, Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.