Job Description
Posting Summary
Working Title
Graphic Design and Social Media Specialist
Role Title
Admin and Office Spec III
Role Code
19013-SW
FLSA
Exempt
Pay Band
03
Position Number
28300120
Agency
J. Sargeant Reynolds Community College
Division
J. Sargeant Reynolds Community College (Div)
Work Location
Henrico - 087
Hiring Range
Salary commensurate with experience. Hiring range is $54,000-$60,320.
Emergency/Essential Personnel
No
EEO Category
6-Administrative Support
Full Time or Part Time
Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-
Yes
Does this position have a bilingual or multilingual skill requirement or preference?
No
Work Schedule
40 hours per week. Monday through Friday 8:15 – 5 p.m.
Sensitive Position
No
Job Description
Reynolds is one of the largest community colleges in Virginia and serves Virginia’s capital city and five nearby counties. Annually, our four campus sites serve approximately 13,000 credit students and provide training for 7,400 students through the Community College Workforce Alliance. Reynolds is committed to hiring and retaining a diverse, culturally competent staff at all levels of the organization who reflect the demographics of our students. We also believe in providing an ongoing investment in our faculty and staff to deepen their skills and competencies to serve the full range of our student population.
Reynolds Community College is seeking a creative and dynamic Graphic Design and Social Media Specialist to join our team. This role is responsible for designing visually compelling graphics and managing our social media presence to enhance brand awareness, engagement, and overall marketing efforts. The ideal candidate is a strategic thinker with a strong eye for design, proficiency in digital marketing, and a passion for social media trends and brand storytelling.
The role includes, but is not limited to, the following duties:
Graphic Design:
- Create high-quality visuals for digital and print media, including logo designs, social media graphics, advertisements, brochures, flyers, banners, presentations, and website content.
- Develop and maintain a consistent brand identity across all marketing materials.
- Collaborate with the marketing team to conceptualize and execute campaigns, ensuring alignment with brand strategy and business goals.
- Work directly with print production vendors and assist with creating print-ready files
Social Media Management:
- Help manage the overall social strategy and content calendar, taking a holistic view of marketing activities for Reynolds that engage target audiences.
- Create, schedule, and publish engaging content, including graphics, videos, and copy, tailored for each platform.
- Monitor, analyze, and report on key performance metrics to optimize content and engagement strategies.
- Engage with the online community by responding to comments, messages, and user-generated content in a timely and brand-appropriate manner.
- Conduct market research and stay informed about social media trends, competitors, and best practices to enhance performance.
- Collaborate with influencers, partners, and stakeholders to expand brand reach and engagement.
- Assist with coordinating photo and video shoots.
Special Assignments
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Rush), email management programs (Constant Contact) and/or other design tools (Canva).
- Strong understanding of social media platforms, trends, and best practices
- Experience with social content management systems and scheduling tools (Hootsuite, Buffer, Sprout Social, etc.).
- Excellent communication, storytelling, and copywriting skills.
- Demonstrated ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Experience in higher-education marketing
- Experience implementing a new brand.
Additional Considerations
- Knowledge of SEO, Google Analytics, and paid social media advertising is a plus.
- Knowledge of large environmental graphics creation and production
Operation of a State Vehicle
No
Supervises Employees
No
Required Travel
Travel among VCCS and Reynolds sites, travel to other college and community events may be required.
Posting Detail Information
Posting Number
CLS_4678P
Recruitment Type
Agency Employee Only - E
Number of Vacancies
1
Position End Date (if temporary)
Job Open Date
08/21/2026
Job Close Date
08/28/2026
Open Until Filled
Agency Website
www.reynolds.edu
Contact Name
Email
talent@reynolds.edu
Phone Number
Special Instructions to Applicants
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their
AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (
DARS), or the Department for the Blind & Vision Impaired (
DBVI). Service-Connected Veterans may also apply via the
AHP if they also provide an
AHP Letter. To request an
AHP Letter, use this link:
https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call
DARS at 800-552-5019, or
DBVI at 800-622-2155
Additional Information
*Include a portfolio of work that contains samples of graphic and social media work.
This position is open to current JSRCC employees only.
Background Check Statement Disclaimer
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement
The Virginia Community College System ( VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement
The Virginia Community College System ( VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts ( ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting
https://jobs.vccs.edu/postings/100199
