Job Description

Role Purpose

To coordinate and support the growth of MTN’s Music portfolio and MyMTN App by driving subscriber growth, supporting platform integration, increasing adoption and usage, and ensuring strong collaboration with internal teams and external partners.

Key Responsibilities

• Support management of MTN’s Music services by identifying relevant music platforms and coordinating onboarding of local and international partners.
• Assist in integrating music services into the MTN ecosystem, ensuring proper billing configuration and smooth customer journey.
• Monitor performance of music subscriptions and recommend initiatives to improve uptake and retention.
• Work with content providers to onboard and maintain quality music catalogues within MTN platforms.
• Coordinate with IT teams to support stable integrations and ensure services operate smoothly.
• Support management of the MyMTN App roadmap in alignment with MTN Group and local market priorities.
• Coordinate national campaigns aimed at driving app downloads, usage and customer retention.
• Implement in-app promotions and special offers to increase engagement and cross-selling of MTN services.
• Ensure key MTN products and services are properly reflected and accessible within the App.
• Work closely with Sales teams to drive app adoption at retail and frontline touchpoints.
• Monitor app performance metrics including downloads, active users and engagement levels, escalating gaps where necessary.

• Ensure adherence to MTN governance standards, data privacy policies and Treat Customers Fairly (TCF) principles across Music and App services.

  Key Performance Areas

• Growth in active music subscribers and digital content contribution
• Increase in MyMTN App downloads and active usage
• Improved customer retention and engagement within the App
• Effective execution of campaigns and in-app promotions
• Stable platform performance with minimal customer complaints

Compliance with governance and customer fairness standards

Minimum Education & Experience

• Bachelor’s Degree in Business, Marketing, Management or related field

• Experience in marketing coordination, digital services or project support is an added advantage

  Required Skills

• Good understanding of digital subscription services and mobile app environments
• Campaign coordination and performance monitoring capability
• Ability to work cross-functionally with IT and Sales teams
• Strong communication and stakeholder coordination skills