Job Description

Graduate Digital Marketing Executive

Full Time - Permanent

Southport and Hybrid

£26,200 - £28,000 per annum

An exciting opportunity has become available for a graduate digital marketing executive to join the experienced and talented team at Dovehaven Care Homes. Dovehaven are a family owned business based in Merseyside with a portfolio of 23 homes established over 40 years. We are currently experiencing a period of growth and we would love a talented Marketing graduate to come and join us in our next big chapter!

Job Role Summary

The Graduate Digital Marketing Executive will support Dovehaven’s digital marketing strategy through high-quality content creation, social media management and campaign delivery across the group.

This role is suited to an early-career marketing professional looking to build experience in a fast-paced, purpose-driven environment, with responsibility for supporting brand visibility, recruitment marketing and occupancy-focused campaigns.

Responsibilities and Duties:

• Create, manage and schedule engaging digital content across social media platforms
• Independently visit homes and events to capture high-quality photo and video content
• Write copy for blogs, newsletters, recruitment campaigns and digital communications
• Support recruitment marketing and employer brand campaigns
• Assist with website updates, SEO and digital optimisation activity
• Monitor digital performance and produce basic analytics reports
• Support campaign planning, content calendars and marketing initiatives
• Ensure all content aligns with Dovehaven’s brand standards and values
• Work collaboratively with homes and operational teams across the group

Education / Qualifications

Essential

• Degree in Marketing, Communications, Media, Journalism or similar subject

Desirable

• Additional qualifications or certifications in digital marketing, content creation or social media
• Relevant placements, internships or freelance work

Experience & Skills

Essential

• Strong written communication and copywriting skills
• Confident creating content across digital and social platforms
• Ability to work independently and manage workload effectively
• Strong organisational and time management skills
• Confident communicating with stakeholders across the business
• Full UK driving licence and willingness to travel between homes

Desirable

• Experience using Canva, Adobe Creative Suite, CapCut or similar platforms
• Basic photography and video editing experience
• Understanding of SEO, analytics and digital marketing performance
• Experience managing social media accounts or campaigns

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