Job Description

Google Ads Specialist (Search + Performance Max | Lead Gen Focus) – Remote

Location: Remote
Working Hours: U.S. Business Hours
Contract Type: Full-Time

About the Role

We’re hiring a Google Ads Specialist to own, manage, and optimize paid search campaigns across multiple client accounts.

This is a hands-on execution role — not strategy-only.
You will be actively inside accounts daily, making optimizations, fixing tracking, and driving measurable results.

If you understand how to improve CPL, troubleshoot tracking, and scale campaigns, this role fits you.

What You’ll Own

Campaign Management & Optimization (Daily Execution)

• Manage campaigns in Google Ads (Search + Performance Max)
• Optimize:
• Bids
• Budgets
• Keywords
• Targeting
• Improve:
• Lead quality
• Conversion rates
• ROI

Performance Tracking & Analytics

• Monitor performance using:
• Google Analytics
• Analyze:
• CPL (Cost per Lead)
• Conversion rates
• Campaign efficiency
• Identify underperformance and take action immediately
• Ensure clean attribution and accurate reporting

Campaign Setup & Testing

• Build campaigns from scratch:
• Structure
• Ad groups
• Targeting
• Ad copy
• Conduct:
• A/B testing (ads, landing pages, targeting)
• Keyword research
• Competitor analysis

Tracking & Technical Setup (Critical)

• Implement tracking via:
• Google Tag Manager
• Google Analytics
• Troubleshoot:
• Conversion tracking issues
• Data inconsistencies
• Ensure reliable data flow across systems

Reporting & Communication

• Deliver weekly performance reports with insights
• Share:
• What’s working
• What’s not
• What’s next
• Communicate clearly with internal teams

What Success Looks Like

• Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑)
• Tracking is accurate and reliable
• Issues are identified and fixed proactively
• Accounts are actively optimized (not on autopilot)
• Clear insights drive decision-making

Non-Negotiables

• 2+ years hands-on experience with Google Ads
• Active Google Ads Certification
• Strong experience with:
• Search Ads
• Performance Max campaigns
• Google Tag Manager
• Google Analytics
• Proven experience with lead generation campaigns
• Strong analytical mindset (data-driven decisions)
• Fluent English communication
• Ability to work U.S. hours

Nice to Have (Top Candidates)

• Experience with:
• Google Shopping Ads
• Meta Ads / Paid Social
• Familiarity with:
• GoHighLevel
• Experience managing multiple client accounts

Who This Is NOT For

• Candidates with only basic Google Ads knowledge
• Strategy-only marketers with no execution
• Candidates who rely on others for tracking setup
• People who struggle managing multiple accounts

Who This Is Perfect For

• Hands-on operators who enjoy optimizing daily
• Performance-driven marketers focused on results
• Candidates comfortable in fast-paced environments
• People who take full ownership of outcomes

Why This Role Stands Out

• Direct ownership of performance (real impact)
• Exposure to multiple client accounts
• Fast learning and growth environment
• Opportunity to scale into:
• Paid Media Lead
• Performance Marketing Manager

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Live inside Google Ads
• Fix problems without being asked
• Care about results, not just clicks

This role is a strong fit.