Job Description
Google Ads & Performance Marketing Specialist
Location: Gojra, Pakistan — Onsite
Working Days: Monday to Friday
Office Hours: 9:00 AM – 6:00 PM
Accommodation:Accommodation available for eligible outstation employees
Meals: Three meals per day provided by the company
Accommodation & Meals Eligibility: Male employees only
About TriVA Global
TriVA Global is an IT and digital solutions company specializing in e-commerce growth, web development, AI-driven solutions, performance marketing, and digital transformation
We work with international businesses across Google Ads, Amazon and marketplace growth, Shopify, social media marketing, lead generation, web development, creative production, AI solutions, and personal branding
Our goal is to help businesses improve their digital presence, acquire qualified customers, increase conversions, and achieve sustainable growth through technology, data, creativity, and performance-driven strategies.
About the Role
We are looking for a Google Ads & Performance Marketing Specialist who can take ownership of paid search and performance marketing campaigns from strategy and planning through execution, optimization, analytics, reporting, and client communication
This is not simply a campaign-management role. The successful candidate will be expected to understand the business objective behind the advertising budget, develop appropriate acquisition strategies, identify growth opportunities, manage campaign economics, analyze customer journeys, and continuously improve campaign profitability.
The ideal candidate is highly analytical, commercially minded, technically capable, and comfortable working with international clients and cross-functional marketing teams.
Key Responsibilities
1. Google Ads Strategy & Campaign Planning
- Develop full-funnel Google Ads strategies based on client objectives, target markets, products, services, customer intent, and commercial goals.
- Plan and manage campaigns across:
- Google Search
- Performance Max
- Shopping
- Display
- YouTube / Video
- Demand Gen
- Remarketing
- Local and other relevant Google Ads campaign types
- Conduct keyword research, search-intent analysis, competitor research, and market opportunity analysis.
- Build appropriate campaign structures, ad groups, audiences, targeting strategies, negative keyword frameworks, and account hierarchies.
- Develop acquisition strategies for both lead-generation and e-commerce businesses
- Align advertising strategy with the client's overall marketing funnel and business objectives.
2. Campaign Execution & Optimization
- Create, launch, manage, and continuously optimize Google Ads campaigns.
- Develop and test high-performing ad copy, assets, extensions, audiences, landing pages, and offers.
- Optimize bidding strategies based on campaign objectives, conversion data, budget, and account maturity.
- Monitor search terms and identify opportunities for negative keywords and new keyword expansion.
- Optimize campaign structure, targeting, placements, feeds, assets, and budget allocation.
- Conduct systematic A/B testing and experimentation
- Identify performance issues and implement corrective actions quickly.
- Scale profitable campaigns while maintaining target CPA, ROAS, CPL, CAC, or other agreed KPIs.
3. Performance Marketing & Commercial Analysis
- Understand the relationship between ad spend, customer acquisition cost, revenue, conversion rate, average order value, lifetime value, and profitability
- Evaluate campaign performance beyond surface-level metrics such as clicks and impressions.
- Identify profitable and unprofitable campaigns, products, audiences, keywords, and customer segments.
- Develop strategies for improving ROAS, POAS, CPA, CPL, CAC, conversion rate, and overall marketing efficiency
- Analyze the complete customer acquisition funnel and identify conversion bottlenecks.
- Recommend changes to offers, landing pages, creative assets, targeting, and campaign budgets based on data.
4. Budget & Bidding Management
- Manage daily, weekly, and monthly advertising budgets across multiple client accounts.
- Develop budget allocation and forecasting plans.
- Monitor pacing and ensure advertising spend remains aligned with client objectives.
- Recommend budget increases, reductions, or reallocations based on campaign profitability and performance.
- Manage automated and manual bidding strategies where appropriate.
- Identify opportunities to scale campaigns without compromising efficiency.
- Maintain strict control over unnecessary or inefficient ad spend.
5. Tracking, Attribution & Measurement
- Implement and maintain accurate conversion tracking across advertising campaigns.
- Work with GA4, Google Tag Manager, Google Ads conversion tracking, UTM parameters, Merchant Center, and other measurement systems
- Diagnose tracking discrepancies and data-quality issues.
- Understand attribution models and limitations when evaluating campaign performance.
- Monitor the quality of conversion data used for campaign optimization.
- Collaborate with developers when technical tracking or website changes are required.
- Ensure campaign reporting is based on reliable and actionable data.
6. Google Analytics & Data Analysis
- Analyze performance using GA4, Google Ads, Looker Studio, Google Sheets/Excel, and other relevant analytics tools
- Develop and maintain performance dashboards and reporting systems.
- Track KPIs across campaigns, markets, products, audiences, and customer segments.
- Identify trends, anomalies, opportunities, and performance risks.
- Convert raw marketing data into clear business insights and recommendations.
- Prepare weekly and monthly performance reports for internal management and clients.
7. E-commerce & Google Merchant Center
- Manage and optimize Google Shopping and Performance Max campaigns for e-commerce clients.
- Work with Google Merchant Center and product feeds.
- Identify product-level performance opportunities.
- Analyze product profitability, conversion rates, ROAS, and feed quality.
- Coordinate with Shopify/e-commerce teams to improve product data, landing pages, pricing, and conversion performance.
- Identify opportunities for cross-selling, upselling, remarketing, and customer acquisition.
8. Landing Page & CRO Collaboration
- Evaluate landing pages from a paid-traffic and conversion perspective.
- Identify issues affecting bounce rate, engagement, lead quality, and conversion rate.
- Provide actionable recommendations for Conversion Rate Optimization (CRO)
- Collaborate with developers, designers, and content teams on landing-page improvements.
- Participate in A/B testing of headlines, CTAs, layouts, forms, offers, and other conversion elements.
9. AI, Automation & Emerging Technologies
- Use AI-powered tools to improve campaign research, keyword analysis, competitor research, ad-copy ideation, reporting, and workflow automation.
- Explore appropriate automation opportunities within Google Ads and marketing workflows.
- Use scripts, rules, spreadsheets, APIs, or automation platforms where appropriate to improve operational efficiency.
- Evaluate AI-generated recommendations critically rather than relying on automated suggestions without analysis.
- Stay updated with developments in AI-powered advertising, Google's automation ecosystem, Performance Max, first-party data, privacy changes, and modern attribution practices
10. Client Strategy, Proposals & Presentations
- Understand client business models, objectives, challenges, target markets, and growth expectations.
- Prepare professional Google Ads strategies, media plans, campaign proposals, budget forecasts, and performance recommendations
- Participate in client meetings and strategy calls.
- Present campaign performance and strategic recommendations clearly to international clients.
- Explain advertising metrics and business outcomes in a way that non-technical stakeholders can understand.
- Recommend appropriate advertising budgets based on market opportunity, competition, expected acquisition costs, and business objectives.
- Contribute to client pitches and new-business proposals.
11. Cross-Functional Collaboration
- Work closely with:
- SEO specialists
- Social media specialists
- Content writers
- Graphic designers
- Video editors
- Web developers
- Shopify/e-commerce specialists
- Data and analytics teams
- Business development and client-success teams
- Provide clear briefs and performance insights to other departments.
- Ensure paid media activities remain aligned with the client's broader digital marketing strategy.
Required Qualifications & Experience
- Bachelor's degree in Computer Science, or a related field
- 2+ years of hands-on experience managing Google Ads / PPC campaigns.
- Proven experience managing campaigns for multiple clients, preferably in a digital agency environment.
- Strong practical knowledge of Google Search, Performance Max, Shopping, Display, Demand Gen, and remarketing
- Strong understanding of keyword research, search intent, audience targeting, bidding, campaign structures, and optimization.
- Hands-on experience with GA4 and Google Tag Manager
- Understanding of conversion tracking, attribution, UTM parameters, and first-party data.
- Experience with Google Merchant Center and e-commerce advertising is highly desirable.
- Strong understanding of PPC metrics and marketing economics.
- Experience preparing performance reports and dashboards.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple accounts, budgets, deadlines, and priorities.
- Ability to communicate directly with international clients.
- Strong understanding of landing-page optimization and CRO.
- Experience with AI tools and marketing automation is highly preferred.
What We Offer
Fair compensation based on skills, experience, and performance.- Company-provided accommodation for eligible outstation male employees.
- Breakfast, lunch, and dinner provided by the company.
- Training, mentorship, practical exposure, and career development opportunities.
- Work with international businesses and gain hands-on experience with global digital marketing campaigns.
- Opportunity to develop expertise across performance marketing, e-commerce, analytics, AI, and digital strategy.
- A collaborative and engaging workplace environment.
