Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.
Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS
Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.
Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.
Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager
Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.
Wing provides small businesses, startups, execs, and enterprises with the top 1% of remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your incredible, yet super affordable, team member to whom you can delegate excess work while you do the important things to grow your business.
