Go To Market Specialist &
Positioning Lead

We’re
looking to grow our marketing team to align with the GTM and expansion of our
service portfolio. Our ideal candidate loves marketing because they love being
able to influence people’s perceptions and service choices through
differentiated service stories.

Responsible for designing and driving GTM
strategy across portfolios in the region and managing its execution.

• 
  Develop a cohesive GTM
  strategy - market positioning, launch plans, pricing, targets, and KPIs
  with stakeholders i.e. Sales & Marketing, Operations.
• 
  Own the execution of
  go-to-market strategy for the region, especially for new & developing
  markets
• 
  Define launch strategy and
  execution across categories, brands, and BUs.
• 
  Analyse and determine key
  insights from key business drivers, trends, and operating metrics.
• 
  Lead quarterly business
  reviews with the senior leadership team / regional management team,
  reviewing portfolio performance, delivering key insights, and driving
  decision-making.
• 
  Monitor the performance
  against plans and support short, medium, and long-term initiatives.
• 
  Review BU targets, plans,
  and guidance with sales leadership and provide input to refine guidelines
  based on context and analysis of progress.
• 
  Manage and track the P&L
  for strategic growth channels
• 
  Analyse competitive
  information on websites, marketing materials, analyst reports, 3rd party
  review sites, and pricing/packaging. Use it to provide differentiated
  messaging that positions IMC as a leader in the Corporate Services market
  across the website, inbound, and outbound channels.
• 
  Become the go-to expert to
  Partner with industry experts/influencers and advocate our services to a
  larger audience by owning a wide array of content initiatives: webinars,
  workshops, service videos, position papers, blog posts, and more.
• 
  Become an expert on our
  customers and their unique cases. Partner with internal teams to execute
  campaigns that drive awareness, adoption, and customer satisfaction on an
  ongoing basis.
• 
  Communicate value proposition
  and own educational content to support sales and deals (case studies,
  evaluate wrap-up presentations, ROI/TCO calculators for key logos, battle
  cards, playbooks, feature pages) and more.
• 
  Create a positioning
  statement that will identify your business and how the brand to be
  perceived by consumers
• 
  Develop a positioning
  strategy through service understanding, competitor analysis, and market
  analysis

Requirements

• 
  5+ years of relevant
  marketing experience, with at least 3 year in B2B marketing.
• 
  Passionate storyteller: the
  ability to craft compelling messaging and content that closes deals.
• 
  A strong show of work:
  You’ve created a wide array of content including but not limited to case
  studies, sales presentations, webinars, white papers, videos, blog posts,
  etc.
• 
  Cross-functional: You are a
  team player and comfortable collaborating with a range of internal and
  external stakeholders.
• 
  Win-win Mindset: You have
  strong program management skills; A knack to get things done by partnering
  with different teams across the company
• 
  Results-oriented: Your
  strengths lie in mapping ideas x practical execution. You can showcase
  clear outcomes against every initiative you take up.
• 
  High agency: Meeting
  deadlines is non-negotiable for you. In the face of obstacles, you are
  always ready with solutions, not excuses.

Benefits