Job Description

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 15 years of experience in Go-To-Market (GTM) strategy and execution of Customer Relationship Management (CRM) or other marketing programs.
• 5 years of experience defining operational strategies and developing workflows for a global team.
• 5 years of experience scaling programs from inception to globally.

Preferred qualifications:

• Experience managing a small to medium sized team.
• Experience working with various digital marketing channels in an e-commerce, gaming, loyalty programs, or digital content business.
• Experience using a data-driven approach to report on workstreams and measure business impact.
• Ability to align business needs with team resources, navigate ambiguity, adapt plans, and prioritize workloads effectively.
• Excellent communications skills and fluent in technical and non-technical business contexts.

About the job

Google Play is at the heart of the Android ecosystem, providing the applications, games, and digital content that bring Android devices to life. The Play store serves more than 2.5B users across over 190 countries, and is a critical driver of Google’s overall business growth. Googlers working on the Play Go-To-Market (GTM) teams own content and promotional launch strategy and publishing within the Play Store across all regions and verticals (Applications, Games, and more).

As the Manager of the Google Play Go-To-Market Operations team, you will drive operational strategy and workflow execution navigating ambiguity to untangle problems and design scalable approaches for nascent and existing Global programs.

In this role, you will be an expert influencer, bridging the gap between technical and business domains by translating concepts for cross-functional partners to drive alignment. As the manager for the Campaign Operations team, you must be well-versed in existing solutions, emerging capabilities and business needs, advocating for the best scenario to scale or activate programs, navigate cross-functional stakeholder environment while ensuring transparency and alignment across initiatives. You will collaborate closely with GTM and tooling teams to ensure Play’s programs grow effectively and sustainably, taking a data driven approach to drive impact.The US base salary range for this full-time position is $224,000-$312,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at GoogleAs the Manager of the Google Play Go-To-Market Operations team, you will drive operational strategy and workflow execution navigating ambiguity to untangle problems and design scalable approaches for nascent and existing Global programs.

In this role, you will be an expert influencer, bridging the gap between technical and business domains by translating concepts for cross-functional partners to drive alignment. As the manager for the Campaign Operations team, you must be well-versed in existing solutions, emerging capabilities and business needs, advocating for the best scenario to scale or activate programs, navigate cross-functional stakeholder environment while ensuring transparency and alignment across initiatives. You will collaborate closely with GTM and tooling teams to ensure Play’s programs grow effectively and sustainably, taking a data driven approach to drive impact.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google

Responsibilities

• Lead the Google Play Operations team for Offers, CRM, and marketing programs, partnering with cross-functional product and engineering teams to execute go-to-market plans and manage key launches.
• Drive business and user engagement by leading scaled, repeatable campaign activations using unique promotional mechanics that enhance the developer ecosystem.
• Sustain global program maintenance while supporting new capability experimentation and feature explorations to balance scale with innovation.
• Direct a dual-region team, encompassing a scaled vendor operation in India and a US-based operations group, to align resources with business needs and lead effectiveness-driven special projects.
• Enhance organizational efficiency using a data-driven approach to identify, recommend, and implement improvements for tooling, processes, and team velocity.