Job Description
How do we win over completely new households? That's the question you'll tackle as Go to Market Manager Acquisition in the Acquisition team, part of the Telenet Commercial Tribe Your mission is clear: attract and convert brand-new customers to Telenet's fixed, mobile and Digital TV products. By turning market and customer insights into targeted acquisition campaigns, you'll grow our residential and Small Office Home Office base and deliver measurable commercial impact.
As Go to Market Manager Acquisition in the Commercial Tribe, you design and execute strategies that bring new households into the Telenet base Together with data analysts and marketing specialists, you turn acquisition opportunities into winning propositions.
Your responsibilities as a Go to Market Manager Acquisition
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Acquisition focus: Build and execute initiatives that attract new households and small businesses to Telenet's fixed, mobile and Digital TV products.
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New customer growth: Identify and unlock acquisition opportunities that drive net-add growth and market share.
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Budget ownership: Manage the performance of your segment, monitor KPIs (e.g. cost-per-acquisition and activation), and align with Finance & Sales to deliver on forecasts.
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Go-to-market strategy: Develop 360° acquisition plans – from positioning, promo frameworks and pricing tactics to campaign execution and onboarding of new customers.
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Performance marketing: Use performance marketing and data-driven insights to reach and convert prospects at the right moment.
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E-share ambition: Take co-ownership of our e-share ambition in acquisition.
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Insights & positioning: Translate market and customer insights into sharp positioning and winning propositions that set our acquisition offers apart.
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Collaboration: Work closely with Sales, Care, Product, MarCom and Digital teams to ensure integrated, effective acquisition campaigns.
Our Ideal Go to Market Manager Acquisition
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You bring 7–10 years’ experience in go-to-market, commercial or product management.
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You hold a master’s degree in business/economics (or equivalent experience).
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Your background is a strong fit if you come from go-to-market, brand or product management – for example as a (senior) Brand Manager – ideally in Telco, Energy or FMCG.
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Analytical skills are a must: you have a genuine love for data & numbers, and you combine analytical strength with commercial drive to spot acquisition opportunities and translate them into action.
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You are a performance marketer at heart: you steer campaigns on data-driven insights and hard KPIs (e.g. cost-per-acquisition, conversion and net-adds) and continuously optimise for impact.
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You are a strategic and creative commercial thinker: you pair analytical rigour with sharp brand and marketing instinct to turn insights into compelling, conversion-driving propositions.
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You have a strong digital mindset: you think digital-first and understand how digital channels drive acquisition. You don't need to operate the tools yourself – you set the direction and steer our e-share ambition together with the digital journey managers who execute it.
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You speak and write fluently in Dutch or French, and English.
Our offer to you
At Telenet group, you get more than just an attractive gross salary. We strongly believe in results and ownership: we expect commitment and impact, and we’ll give you the trust and freedom you need to make a difference. What you achieve truly matters.
In addition to a thirteenth-month salary and holiday pay, you can count on an extensive package of extra benefits that supports you in your daily life as well as at work.
An overview of our benefits:
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Mobility budget: compose your own mobility plan, you can opt for a company car or alternative mobility solutions
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Meal vouchers and eco vouchers
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Telework allowance or net expense allowance
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Mobile phone, mobile subscription and laptop
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Employee discount on your home internet, digital TV, and mobile subscriptions
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Collective bonus and individual bonus (aligned with your performance)
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A comprehensive flexible benefits plan with a wide range of options: from financial benefits and additional time off to a bicycle lease, supplemental ambulatory insurance for you and your family, and IT or office equipment
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Hospitalization insurance (including an ambulatory plan) and group insurance
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20 days of paid leave and 12 compensatory days off
We value your ongoing development, investing in growth via our internal learning platform, coaching, and on-the-job training. You will have opportunities to keep learning and further strengthen yourself in your role.
We also prefer working closely together We believe strong teams form by frequent interactions and quick transitions. To facilitate a smooth onboarding and rapid integration for new employees, we expect you to be present in the office at least three days a week during the first six months. On other days, you can work remotely from home.
What happens after you apply?
Do you see a match with our position as a Go to Market Manager Acquisition? Then we look forward to receiving your application. We always get back to you. When there’s a match, we will reach out to you to get acquainted and explain the next steps in our selection process.
