HNI Corporation

Go-To-Market Manager

HNI Corporation  •  Muscatine, IA / Boston, MA (Onsite)  •  4 months ago
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Job Description

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging. Your Impact Starts the Day You Do! What We Need: We are looking for a Go-To-Market Manager to join our HNI Workplace Furnishings team.   This role may be located at HON HQ in Muscatine, Iowa or in Boston, MA.  Travel will be expected.  The Go-To-Market Manager is responsible for leading all merchandising and promotional activities to the assigned accounts, with a strategic focus on positioning HON as the preferred furniture solution across all customer-facing and internal channels. This role will collaborate with leadership to develop business performance reviews, guide marketing efforts, and execute account strategies that build long-term value. The GTM Manager will drive flawless execution between companies, develop relationships across all levels of the account, and lead initiatives that grow sales, profit, and brand preference. What You Will Do: 
  • Key Account Merchandising & Brand Positioning 
    • Lead HON’s preferred positioning in all go-to-market materials including catalogs, flyers, and promotional assets.
    • Activate/Drive HON’s inclusion and prominence in internal furniture merchandising efforts across verticals and segments.
    • Assist with key RFP, RFI, and RFQ responses to position HON as the most preferred solution.
    • Identify and insert HON into all relevant sectoral and vertical go-to-market materials.
  • Key Account Promotional Strategy & Execution 
    • Create and manage compelling promotional events tailored to customer markets.
    • Develop and execute customer sales team promotions that build mindshare and preference among sellers.
    • Work hand-in-hand with customer marketing to co-develop initiatives that enhance HON brand awareness and seller engagement.
  • Key Account Management & Collaboration 
    • Collaborate with account leadership to develop focused and consistent GTM plan to support profitable unit sales growth.
    • Build strong relationships with customer leaders and activators -- exercise flexibility in approach when negotiating with the customer and HON stakeholders.
    • Build and manage collaborative relationships with the broader customer and HON functional resources as needed to build marketing / manage and execute plans that enhance the brand, drive customer traffic, and deliver ROI.
    • Establish programs, promotions, and incentives to support all account segments.
    • Manage customer and account communication related to assortment changes, product discontinuations, price adjustments, and promotional activities.
    • Champion initiatives to drive business, including content investments, sales engagement, and new programs.
    • Define private label strategy for assigned account and work cross-functionally to bring new products to market.
    • Collaborate with demand planning to accurately forecast on a monthly, quarterly, and annual basis.
    • Lead annual catalog review process and engage appropriate counterparts to participate in discussions.
    • Maintain strong working knowledge of all assortments associated with assigned account and lead applicable discussion to drive HNI product portfolio.
  • Organizational Contribution 
    • Participate in key account activities as appropriate to ensure the success of the organization.
What You Have: 
  • Bachelor’s degree in Business Administration, Marketing or related field required.
  • At least 3 years of relevant experience required; 5 years of experience preferred.
HNI Corporation

About HNI Corporation

At HNI Corporation, we go beyond simply building great desks, chairs, file cabinets and fireplaces. We're focused on building relationships by delivering solutions. With deeply held values that were born with the corporation's founding in 1944, we are a collection of individuals, called members, united by a dedication to integrity, quality, innovation, service and continuous improvement.

HNI Corporation's growth strategy centers on three imperatives: building leading brands, taking care of end users and achieving operational excellence. The corporation's manufacturing and supply chain expertise consistently translates to the highest quality products, provided with the fastest and most dependable turnaround in its industries.

HNI Corporation is a group of companies, each representing a family of leading brands, products and services for the office and home. In HNI Corporation's unique and powerful member-owner environment, every member has an opportunity to share in making the business better. Everyone is rewarded for individual and collective performance through stock ownership, profit sharing and other compensation systems.

Our culture is built around Rapid Continuous Improvement (RCI) and the notion that every member has something unique and valuable to contribute. We have found that when our people share their ideas, and management acts on those ideas, we achieve something powerful: 10,000-plus individuals working actively to make the company better.

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Muscatine, Iowa
Year Founded
Unknown
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