Job Description

Drive impact. Optimise performance. Shape the future of GWM.

Are you ready to join one of Australia's most innovative automotive manufacturers? Do you thrive in a fast-paced, dynamic environment where your contributions have a real impact? If so, we have an exciting opportunity for you!

About GWM Australia

GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUV, and the innovative Ora EV.

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

Why Join Us?

GWM is quickly becoming one of the leading automotive brands in Australia and New Zealand. With ambitious plans to introduce even more groundbreaking products, there’s no better time to join our team and accelerate your career to new heights!

What We Offer

• Be part of a high-growth automotive brand with big ambitions in ANZ
• Work in a role with real ownership, influence and visibility
• Collaborate with talented internal teams and best-in-class agency partners
• Shape media strategy that directly impacts brand growth and sales outcomes
• A strong work-life balance, including work-from-home flexibility
• A culture driven by innovation, collaboration, and success
• Access to 24/7 counselling services for you and your family
• 12 weeks paid parental leave for primary care givers and 6 weeks for secondary care givers
• Access to a family vehicle lease program

About the Role

Reporting to the Head of Go To Market and Product Planning, the Go to Market (GTM) Analyst plays a crucial role in driving commercial alignment across the business. The role focuses on optimising operations to deliver strong, consistent sales performance, while also ensuring seamless launch alignment as GWM brings new products to market.

Key Responsibilities

Go-to-Market Sales Planning

• Retail and wholesale forecast tracking
• Budget / Business Plan Forecast & Tracking
• Opportunity and performance analysis
• Product Mix and Trim Mix optimisation
• Channel Mix optimisation
• Price positioning analysis – Visible, Spec adjusted and Transactional value analysis
• Incentive forecast needs and performance analysis
• Supply chain alignment to approved Retail and wholesale plans

Go-to-Market Strategy Development

• Support the development of comprehensive GTM strategies for new products, model updates, and special initiatives.
• Define launch objectives, key milestones, and success metrics in collaboration with leadership.
• Identify market opportunities, competitive advantages, and customer insights to shape GTM plans.

Cross Functional Collaboration

• Provide leadership and visibility to support GTM and Company goals, fostering a culture of collaboration, creativity, and excellence.
• Collaborate with cross-functional teams, including Sales, Marketing, and Aftersales

Reporting and Analysis

• Conduct extensive market research on automotive trends, challenges, and industry shifts to guide GTM decisions
• Analyse sales data, market share, and segment performance to uncover growth opportunities or risks

Skills and Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, go-to-market strategy, or related roles within the automotive industry
• Strong understanding of automotive product launches, sales enablement, and consumer marketing
• Proven ability to manage complex projects with multiple stakeholders
• Excellent analytical, problem-solving, and communication skills
• Experience with data analytics tools, CRM systems, and marketing automation platforms
• Moderate to high proficiency in excel

Become a vital part of a dynamic team representing one of ANZ’s fastest-growing automotive brands! If you’re passionate about performance, obsessed with optimisation and ready to make your mark — we’d love to hear from you.