Bayer

Go to Market

Bayer  •  Onsite  •  23 days ago
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Job Description

Go to Market

Major Tasks

  • Market Analysis: Responsible for accounting for market disruptors and their implications, capturing and anticipating changes in behavior or needs, and ensuring reflection in related Go-to-Market (G2M) plans.

  • Strategy Definition: Define the current and future go-to-market strategy by customer segment, aligned with customer success and brand experience strategies, in collaboration with the marketing team in LATAM.

  • Strategy Adaptation: Adapt the G2M strategy for different access models, respecting brand positioning and business needs.

  • Value Capture: Accountable for defining optimal value capture business models and project proofing methods, facilitating transferability to other regions.

  • Channel Management: Oversee channel management and performance, including phase-in/out, channel movements, open points, and target plans.

  • Policy Development: Build and manage channel policies and incentive schemes according to the distributor journey (Cost to Serve).

  • Compliance Assurance: Ensure compliance with our programs and processes within the cluster.

  • Partnership Development: Partner with external organizations, vendors, consultants, and joint ventures to allow an outside-in driven approach and adherence to best-in-class transformational strategies.

Position Requirements

Skills:

  • Education: University degree in economics, business, marketing, or a similar field (Master's or equivalent preferred).

  • Experience: Minimum of 10 years of experience in managerial roles and customer interaction/facing roles.

  • Financial Acumen: Strong understanding of P&L, financial and business acumen, and linkage to marketing tactical plans.

  • Market Knowledge: Understanding of the local market environment of various and diverse countries.

  • Customer Focus: Strong customer focus and strategic mindset.

  • Organizational Interaction: Ability to interact with all levels of the organization.

  • Growth Factors: High level of growth factors, including breadth of perspective and understanding others.

  • Leadership Skills: High level of leadership skills, including customer focus, market knowledge, influencing others, and innovation/digital transformation.

  • Business Model Development: Experience in business model development (omnichannel).

  • Language Proficiency: Fluent in English.



Período de aplicación: 05 al 19 de Mayo Código de referencia: 869308
División: Crop Science Ubicación: Mexico : Ciudad de México : Ciudad de México
Área funcional: Acceso al Mercado Grado de posición: VS 2
Tipo de empleo: Permanente Tiempo de trabajo: Full Time - Esquema Hibrido

Bayer

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.

At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.

Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.

Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Industry
Chemicals & Materials
Company Size
10,000+ employees
Headquarters
Leverkusen, DE
Year Founded
Unknown
Website
bayer.com
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