Miele

Global Trade & Shopper Marketing Lead (m/f/d)

Miele  •  Gütersloh, DE (Onsite)  •  4 months ago
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Job Description

Your Responsibilities

  • In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
  • With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
  • Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
  • In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
  • As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For

  • You hold a university degree in business administration, marketing or a related field
  • You bring significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
  • You demonstrate strong analytical skills and turn insights into clear, actionable strategies
  • You show an entrepreneurial mindset, take ownership, and focus consistently on consumer and shopper needs
  • You communicate confidently in English and German and collaborate effectively across cultures, with a willingness to travel internationally
Miele

About Miele

Since being founded in 1899 Miele has followed its 'Immer Besser'​ brand promise.

As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of performance, convenience, design and sustainability. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Our product portfolio includes kitchen appliances such as ovens, steam ovens, refrigerators, coffee machines and dishwashers as well as vacuum cleaners, washing machines and dryers. Dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical applications augment this line-up.

Miele is a family-run company in the fourth generation with eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. The company is represented with its own sales subsidiaries and via importers in almost 100 countries. In the 2020 fiscal year, the Miele Group achieved sales of 4.5 bn, 6.5% more than in 2019. Miele employs around 20,944 people worldwide.

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Gütersloh, DE
Year Founded
1899
Website
miele.com
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