Job Description
Global Social Media Manager
Location: Street, Somerset (On-Site)
About the Role
The Global Social Media Manager will drive innovative content and dynamic activation across all social media channels. Social media is the cornerstone of the Clarks global marketing strategy and this role is critical in delivering a highly innovative approach; at the forefront of new opportunities, with a relentless curiosity to analyse results, and acting at pace to optimize content in real time. This is a global role that requires high levels of collaboration, working closely with Global Brand Marketing, Global PR, Regional Marketing, Global Product Development as well as internal and external agencies and creative partners
• ACTIVATE a ‘Social first’ brand strategy, delivering INNOVATIVE PROGRAMS that drive follower growth and engagement in key channels; acting fast to ‘test & learn’ new initiatives that place us at the forefront of new developments within social and gaming.
• CREATE innovative social media marketing plans (seasonal and annualised), optimising relevant and inspiring content within each social channel to grow followers and build engagement.
• ENERGISE our social channels with inspiring, entertaining and informative content, building relevance within each channel whilst staying true to the Clarks brand positioning.
• INSPIRE our followers with compelling brand and product copy, tailored to the needs of specific social channels with a consistent brand tone, and ensuring accuracy to seasonal product catalogues.
• ACTIVATE UGC & influencer content as a key pillar of Clarks social strategies. Develop clear KPI’s and metrics and optimise in real time to ensure continuous improvement and growth.
• OPTIMISE globally activated paid and organic social plans on time in full. Measurable to follower growth targets, engagement goals and traffic acquisition.
• INTEGRATE social content strategy into global DTC (ecomm) channels to enhance the overall digital experience of Clarks; web banners, online advertising, BLOG pages, e-mail, contests/promotions, etc.
• ANALYSE results with real time reporting alongside more detailed monthly analysis and reports; applying learnings fast to optimize content for each channel.
What You'll Bring
• Degree preferred
• Exceptional written communication skills
• Proven experience managing social platforms and communities
• In-depth understanding of English grammar and best practices of writing and editing for the web
• Hunger for social innovation
• In depth knowledge of social media trends, concepts, best practices, and analytics
• Proven experience of copy writing for social channel and/or web content
• MS Office and all major web browsers
• Understanding of SEO best practices and analytics and advantage (not essential)
• Managed year-over-year analytics for website or social media performance
• Organisational, Project Management and Customer Relationship skills
What We Offer
• Competitive salary
• Flexible working options
• Career development and progression opportunities
• Supportive and collaborative culture
• Comprehensive benefits package
Why join us?
At Clarks, you’ll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks.
Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
