Job Description
* This position is for LATAM-based candidates.
We’re looking for a hands-on Global SEO & Organic Growth Manager to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites.
This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results.
You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.
Requirements
- Proven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growth
- Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
- Demonstrated experience with multi-country SEO (hreflang, canonicals, localization)
- Strong technical SEO skills across audits, fixes, and deployment coordination
- Real content strategy experience from research through publishing and optimization
- Proven link-building and digital PR experience (no spam or shortcuts)
- Backlink risk management experience, including toxic link cleanup and disavow strategies
- Strong analytics capability using GSC, GA4, and keyword tracking tools
Tools & Skills
- Google Search Console (expert level)
- GA4 (SEO performance and attribution validation)
- Ahrefs, Semrush, or equivalent
- Screaming Frog or similar technical audit tools
- Shopify SEO experience (themes, collections, structured data basics)
Nice to Have
- International SEO experience across multiple English-speaking markets
- Experience with EU or multi-region expansion
- Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches
- Advanced schema, entity optimization, and knowledge graph experience
- Experience managing writers and editorial production systems
Responsibilities
Organic & Multi-Country SEO Strategy
- Own organic growth strategy across multi-country eCommerce stores and supporting sites
- Define site and market roles to avoid cannibalization and maximize coverage
- Implement and manage hreflang, canonical rules, internal linking, and localization strategies
- Build scalable “winner” frameworks to replicate successful content and page structures across markets
Technical SEO Ownership
- Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
- Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
- Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
- Create dev-ready tickets, coordinate fixes, QA implementations, and verify results
Content & Editorial Engine
- Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
- Own editorial planning, content briefs, publishing workflows, and content refresh cycles
- Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
- Create SEO launch playbooks for new products and collections
Authority, Link Building & Digital PR
- Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
- Reclaim unlinked mentions and build long-term publisher relationships
- Define and track authority targets tied directly to rankings and revenue impact
Backlink Risk & Profile Management
- Monitor backlink health and identify toxic or risky patterns
- Execute cleanup strategies including link removals and disavow when justified
- Maintain anchor text balance, velocity awareness, and documentation of all actions
AI / LLM Discovery (GEO / AIO)
- Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
- Strengthen entity signals through consistent brand and product information across trusted sources
- Publish structured, reference-ready content for AI-driven search systems
- Track AI visibility via citations, mentions, branded queries, and SERP feature presence
Reporting & Performance Analysis
- Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
- Deliver monthly organic performance reviews with revenue and market-level insights
- Identify changes, diagnose causes, and define clear next actions
Benefits
- Competitive compensation in USD.
