Job Description
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ad tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem.
As the Global Product Marketing Manager for Content Ads, you will be responsible for a subset of the content ads product suite such as Branded Buzz, Branded Search Hub and other ad products with content at the core. You will define the vision and go-to-market strategy for your product domain, ensuring strong adoption and growth among advertisers and creators. You’ll act as the “voice of the customer” for advertisers/brands seeking to harness content-native ad formats, working closely with Product, Engineering, Data, Creative, Regional Operations, Sales, and Marketing teams to deliver solutions that maximize user engagement and ad performance. You will use your experience and technical knowledge to bring together cross-functional stakeholders to achieve alignment across senior product leadership and execute your plans.
Responsibilities:
- Develop and own the product marketing strategy: positioning, messaging, value proposition, go-to-market plans, and overall roadmap for related products and features.
- Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads.
- Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns.
- Act as a strategic thought leader and evangelist — both internally and externally — articulating the vision for your product domain, staying ahead of industry and ad-tech trends, and influencing senior stakeholders.
- Develop go-to-market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients.
- Define and track key performance indicators (KPIs) and OKRs — e.g. adoption rates, revenue growth, creative/ads performance metrics, ROI — and iterate strategy based on performance and feedback.
- Build and maintain high-level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape future roadmap.
