Career Area:
Sales
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Grade solutions, with a focus on expandingGradeadoption across theequipmentportfolio. In this role, you will help integrate Grade technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such asVisionLink™. You will partner across the enterprise, with dealers, and withfieldteams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market.
What You Will Do (Job Duties):
Develop and execute the global go-to-market strategy for Grade&VisionLinksolutions, including integration at machine point of sale and adoption across the current customer base.
Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quotingintegrationand sales funnel support.
Partner across the enterprise, with dealersand withfieldteams to drive adoption,utilizationand commercial growth.
Use customer feedback, marketresearchand competitive insights toidentifyneeds, shapepricingand merchandising recommendations, and refine go-to-market strategies.
Develop and deliver training for field teams and dealers thatconnectsGrade technology to customer challenges and jobsite productivity outcomes.
Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers,dealersand product partners.
Collaborate with theVisionLink™ go-to-market lead to help customers adoptVisionLink™ and proactively improve site productivity.
What You Will Have (Core Skills):
Customer FocusBuilds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfactionand business outcomes.
Industry Knowledge:Appliesstrongunderstanding of construction technology, heavy equipment markets, competitivetrendsand customer needs to shape effective go-to-market strategies.
Decision Making and Critical Thinking:Analyzes complex business opportunities, evaluates options with keystakeholdersand makes informed decisions that support growth and execution.
Effective Communications:Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action.
Relationship Management:Builds andmaintainstrusted relationships with dealers, customers, internalpartnersand technology teams to support long-term success.
Value Selling:Connects technology solutions to customer challenges by clearly articulating value, productivityimpactand business benefits.
Top Candidates Will Also Have:
Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, constructiontechnologyor heavy equipment.
Experience developing and executing go-to-market strategies, preferably within the construction,technologyor heavy equipment industries.
Global business experience, with the ability to navigate diverse markets, customerneedsand cultural considerations.
Strong strategic thinking skills, with the ability to align business plans to companyobjectivesand drive scalable growth.
Experience managing relationships with internal partners, dealers,suppliersor other key stakeholders to support business results.
Ability to learn,demonstrateand communicate technical solutions, including Grade technologies, to customers,dealersand internal teams.
Proven customer-facing and dealer-facing experience, with the ability to understand challenges and position solutions that create value.
Strong leadership,collaborationand communication skills, with the ability toinfluence acrossteams and business units.
Additional Info
Up to35% internationalanddomestictravel will be expected tomaintaincustomer/dealer relationships.
Relocation may be available to those who qualify.
Primary location: Peoria, IL. Secondary locations: Dallas, TX
ISE assignments are notavailable.
Visa sponsorship is notavailable.
Pay Range:
$147,760.00 - $221,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Posting Dates:
July 20, 2026 - August 4, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.
