Job Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

As the Global Performance Media Manager at COS, you will play a pivotal role in managing the implementation of our global performance media strategy and guiding regional teams to deliver against it. You will bring deep expertise across performance channels and ensure all activity maximises incremental sales, new customer acquisition, and profitability targets. Supporting the Head of Performance Marketing, working closely with analytics and regional paid media teams, you will implement frameworks and tools to optimise budgets, campaigns, balance KPIs, and scale best practices globally. You uncover opportunities, share insights, and guide regional teams to improve performance and ROI. This role blends stakeholder management with hands-on expertise to elevate COS’ impact in the lower funnel.

What you will do:

• Support delivery of performance media channel strategies, including paid search/shopping, social, display and affiliates – ensuring alignment with business objectives and growth targets
• Act as the central authority for global execution standards, maintain channel best-practice and drive executional excellence across all areas of performance media
• Review execution of lower and mid-funnel paid media activity, lead the audit of channel accounts, ensure alignment with the Global Paid Media Strategy across all performance channels
• Act as the first point of contact for regional paid media teams, resolving tactical queries related to performance media
• Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
• Partner with external vendors to enhance product feeds, drive efficiency and growth across feed-based ad formats, and prepare feeds to surface in AI environments.
• Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising
• Drive tactical test-and-learn in the regions, encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps
• Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets
• Champion adoption of AI and automation to improve targeting and spend efficiency
• Feed into prioritisation of martech enhancements, to improve the way COS activates across performance media channels
• Translate insights into action, feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Extensive years of experience working in performance mediawithin a large premium brand or agency environment.
• Technical expertise – deep knowledge of performance media channels including paid search, social, programmatic, affiliates, product feeds and mobile App marketing
• Data-driven decision making – strong analytical skills to interpret performance data and formulate insights, translating insights into clear actions.
• Budget optimisation & media efficiency – ability to maximise ROI and drive incremental impact with constrained budgets.
• Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
• Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
• Communication skills – clear, concise storytelling and ability to translate complex data into actionable recommendations.
• Commercial acumen – understanding of how paid media investment drives revenue, profitability, and customer growth.
• Collaboration – ability to work cross-functionally with analytics, CRM, brand, and e-commerce teams.
• Governance & best practice development – ability to create scalable frameworks and elevate execution standards globally.
• Experience in working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs

Additional Information

This is a Full time permanent contract based at our Head Office in London.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to this London based colleagues also receive:

• 25 days holiday
• Annual health checks
• 25% staff discount
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!