Job Description

Team Introduction:

The SMB Product Growth team sits within Global Monetization Product and is dedicated to helping Small and Medium-sized Businesses (SMBs) grow on TikTok through personalized, actionable, and effective guidance. We focus on unlocking scalable growth by connecting the right advertisers with the right solutions at the right time.

Responsibilities:

1. Global Acquisition Strategy

- Define and own the global new advertiser lead acquisition strategy.

- Develop detailed lead and partner profiles, including strategic partnerships, affiliate marketing partners, and other third-party acquisition channels.

- Establish scalable lead generation frameworks aligned with business priorities.

2. Market & Industry Strategy

- Analyze market size, industry ceilings, growth potential, and lead conversion performance across regions and verticals to identify opportunities, assess business impact, and inform prioritization and investment decisions.

- Develop a deep understanding of regional, country-level, and industry-specific nuances, and translate insights into segmented and scalable acquisition strategies in close partnership with Product Operations and cross-functional teams.

3. Channel & Acquisition Effectiveness

- Identify and evaluate the most effective channels to reach target lead segments.

- Assess channel scalability, efficiency, and feasibility, ensuring strong execution and business impact.

4. Cross-Functional Collaboration

- Collaborate closely with Sales, Marketing, Creator teams, Product, and Engineering to execute strategies and drive sustainable growth.

- Align stakeholders around shared objectives and ensure strong end-to-end execution.

5. Strategic Analysis & Thought Leadership

- Lead key strategic analysis initiatives to uncover growth opportunities.

- Support mid- to long-term business strategy development through rigorous analysis and insight generation.