Puig is seeking a highly proactive and insightful professional to join the Global Consumer Engagement team. As part of the Global Martech, POEM Data & Analytics team, you will collaborate closely with global teams, TECH, Brands, Markets, and external partners. Reporting to the Global POEM Data & Analytics Director, you will be the driving force behind data and technology projects that inform Paid, Owned, Earned, and Influencer media decisions. The role is preferably based in Barcelona, with a strong international scope.
Mission & responsibilities
Implement the global media analytics strategy to drive innovation, ensure reliable performance measurement, and maximize the impact of marketing investments across all media channels.
Strategy & Roadmap
- Define and support the Global Media Analytics yearly roadmap to deliver technology and data-driven solutions for media strategy and optimization.
- Align priorities with Global Consumer Engagement teams, Regions, Markets, and Brand teams to ensure a comprehensive view across Paid, Owned, Earned, and Influencer media.
- Provide strategic business vision to guide technical development and ensure all teams’ perspectives are included.
Project Management & Implementation
- Lead the evolution of the global media tracking ecosystem to support integrated media measurement and optimization.
- Define and document projects together with technical managers and teams, including objectives, benefits, milestones, team members, and expected outcomes.
- Manage key projects with cross-functional teams to ensure timely delivery and high quality, in line with agreed roadmaps.
- Provide business context to development teams and resolve business-related questions during project execution.
- Track project evolution and success metrics, ensuring continuous improvement.
Media Tracking & Analytics
- Oversee the definition and implementation of paid media planning platforms (e.g., CampHouse) and digital data integration to ensure robust paid media measurement and optimization.
- Coordinate with IT to ensure media tracking is correctly implemented and maintained across company websites.
- Coordinate with IT the definition and implementation of GA4 tracking to ensure accuracy measurement of media activity and optimization.
- Support media and IT teams with analysis and troubleshooting of GA4 data and media pixel setups.
- Support the implementation of other Paid Owned Earned Data.
Training, Support & Community Enablement
- Create and deliver compelling communication decks for stakeholders to ensure transparency and alignment.
- Provide regular follow-ups (quarterly, monthly, weekly) on roadmaps and project progress.
- Support training initiatives to improve adoption and optimization of media analytics tools and methodologies.
· Advanced degree in marketing, data science, statistics, or digital communications.
· 7–10 years of proven experience in media analytics, ideally in an international environment.
· Strategic vision combined with strong business and results orientation.
· Intellectual curiosity, critical thinking, and appetite for innovation.
· Organized and results oriented
· Excellent communication and presentation skills with the ability to convey complex ideas into simple needs to diverse audiences.
· Relevant experience using, coordinating and maintaining Business Intelligence tools (e.g., Looker, Tableau, Datorama …) from a business perspective.
· Relevant business non-tech experience on databases (e.g., MS SQL Server, Google BigQuery…) and integration technologies (Supermetrics) and analytics, within the digital media ecosystem (Meta, TikTok, Google, etc. paid and earned). Tech experience on BI tools and Databases is not essential but would be a plus.
· Fluent English required; Spanish and/or French will be a plus. International profile.
Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world.
Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.
In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
