At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
The Global CRM team powers personalized, data-led engagement for millions of eBay users across email, push notifications, in-product messaging, and other owned channels. Sitting at the center of eBay’s growth engine, the team plays a critical role in deepening customer engagement, strengthening loyalty, and driving meaningful business impact, contributing approximately 10% of total company revenue through owned CRM channels.
We are seeking a highly driven and customer-focused leader to join our Global Buyer CRM. This role will be responsible for shaping how CRM understands, prioritizes and activates customers across our most significant markets.
This is a senior strategic leadership role at the heart of CRM’s AI transformation. You will ensure our Global Markets CRM program is built on deep customer understanding, insight-led hypotheses and scalable content systems - not assumptions, gut feel or reactive business asks.
You will partner closely with executive leadership, Market Leads, Initiative and Trading teams, AI Transformation, Product, Marketing, Analytics and Creative to define the next generation of hyper-personalized CRM experiences across eBay.
In this role, you will lead a team to translate market-level business priorities and customer needs into a cohesive Global Markets CRM strategy that drives retention, loyalty and long-term engagement. You will lead the customer insight, learning agenda and market prioritization framework across markets, ensuring CRM focuses on the highest-value customer problems, moments and experiences.
You will raise the standard of customer thinking across Global Markets, build strong cross-market alignment, and ensure findings from one market are rapidly scaled, adapted or challenged across others. You will also play a pivotal role in leading the team shaping our content strategy for CRM’s AI Engine.
This role will lead the full cross-market picture - customer insight, market prioritization, CRM strategy, learning agenda, scalable content strategy and performance delivery - across Buyer, C2C, Shipping, Incentives and Financial Services.
This role sets the direction for how Global Markets CRM operates, learns and scales across eBay’s most commercially important regions.
This is a player-coach role: close enough to the work to set the quality bar, senior enough to operate at a head of level across the business, and influential enough to align market, product, trading and transformation teams around a shared customer agenda.
You own the CRM strategy across markets, connecting customer insight, business priorities and market dynamics into a clear, evidence-based plan. As GM of our Global Markets CRM strategy across markets, you will define who we target, through what experiences, at what moments, and why.
Under your leadership, the team will become the recognised CRM authority on customer behaviour, motivations, engagement patterns and market differences across key markets. You will own cross-market customer insight and CRM learning agenda, grounded in behavioural data, qualitative insight, commercial context and customer hypotheses.
This leader will set the strategic prioritization across markets, ensuring CRM focuses on the highest-value opportunities for customer and business impact. You will lead the team to identify the highest-value customer problems and opportunities across markets, using data, research, commercial insight and market context to frame clear customer hypotheses.
As the global lead, you are responsible for growth outcomes across the key markets, including Focus Customers, Focus Experiences from owned CRM channels and will lead and coach the team to ensure we are laser focused on market performance - identifying what is working, what is not, and what findings should be scaled, adapted or stopped.
Your team will set the customer learning agenda for Global Markets, ensuring CRM is continuously testing, learning and improving against the moments that matter most. From there, you will build the global content strategy and approach required to support CRM’s AI Engine
This leadership role will set the standard for insight-led decision-making across Global Markets, ensuring business requests are balanced against customer needs, evidence and long-term CRM strategy, ensuring customer insight becomes the primary input into CRM prioritization, replacing reactive campaign planning with evidence-led decision making.
You will become the senior partner for teams across Trading, Product, Marketing, AI Transformation, Analytics and regional leadership. As a leader/coach - you will be responsible for the continued development of Market Leads and/or senior market team members, creating high-accountability, fast-moving teams.
You will ensure customer insight becomes the primary input into CRM prioritization, replacing reactive campaign planning with evidence-led decision making, raising the standard of customer thinking across the team - introducing frameworks, insight routines and guidelines that help teams move beyond campaign execution into customer-led strategy.
Partner with AI Transformation, Content, Product and Analytics to shape how CRM’s AI Engine serves customers across markets.
You will lead the team to identify what reusable content, modules, metadata and decisioning inputs are required to test customer hypotheses and improve CRM relevance over time. You will support the team to prioritize content investments based on customer need, business value and scalability across journeys, channels and markets and ensure content strategy is modular, reusable and adaptable across markets while preserving local relevance and customer trust.
You will lead by example and become a champion the use of AI-powered tools to create, iterate and optimize high-quality CRM content at speed - helping transform CRM from a campaign-led operating model into an AI-powered system that continuously learns and delivers more relevant experiences for every customer.
You will own performance visibility across markets, ensuring market strategies are adjusted based on customer and commercial signals - leading regular cross-market reviews to identify what is working, where performance is under pressure and takeaways we should scale.
You will prioritise decisions that balance commercial objectives, customer needs, channel health and long-term CRM value and challenge reactive briefs and subjective priorities by grounding decisions in evidence, customer insight and opportunity sizing.
You will act as the senior CRM partner for Global Markets, working closely with Trading BUs, Product, Marketing, Analytics, AI Transformation and regional leadership. You will be the primary POC for VP GMs across markets. You will influence senior partners to align on customer priorities and make trade-offs between market asks, customer needs and CRM strategy and partner with Market Leads to ensure each market has a clear strategy, strong execution rhythm and a live understanding of customer performance. As part of this, you'll represent Global Markets CRM in senior forums, bringing clarity on priorities, performance, risks and opportunities.
Lead and develop Market Leads and/or senior CRM team members across Global Markets.
Create a culture of clear ownership, fast learning, high standards and experience accountability.
Coach teams to think from customer problem to hypothesis, experience, content, measurement and learning - not simply from brief to campaign.
Set the quality bar for critical thinking, customer insight, partner management and executional excellence.
Help teams navigate ambiguity, continued change through transformation. make confident prioritization decisions and drive outcomes at pace.
Build, lead and coach a team of exceptional Market Leads and Customer Strategists, raising the quality of critical thinking across Global CRM.
Build an environment where teams proactively find opportunities rather than respond to briefs.
Develop future leaders capable of shaping CRM strategy within their markets.
Develop future leaders who are setup to face ambiguity and a constantly evolving environment
Director, Global Buyer CRM
Market Leads across US, UK and Germany
CRM x AI Transformation
Buyer/Seller Triggers, B2C CRM and broader Global CRM teams
Trading BUs: C2C, Focus Categories, Shipping & Fulfilment, Buyer Strategy
Product: Buyer/Seller Experience, PMM and AI-enabled experience teams
Analytics, Customer Insight and Experimentation teams
Creative, Content and Brand teams
Regional Marketing and Commercial leadership
We’re looking for a senior CRM leader who consistently seeks to understand customers deeply and is passionate about building more relevant, resourceful and scalable customer experiences.
Significant CRM leadership experience, ideally within ecommerce, marketplace, retail, technology or another customer-led digital business.
Consistent record to operate across multiple markets, balancing global consistency with local customer and commercial nuance.
Deep CRM expertise across lifecycle, trigger-based, incentive-led and personalized engagement programs.
Strong understanding of customer journeys, behavioural segmentation, channel strategy and owned-channel performance.
Demonstrated ability to shape strategy through customer insight rather than simply completing business briefs.
Strong analytical skills, with the ability to combine qualitative research, behavioural data, commercial insight and market context into clear customer hypotheses.
Commercial fluency, including comfort with financial targets, opportunity sizing, investment trade-offs and performance accountability.
Excellent critical thinking and problem-solving abilities, with the ability to create clarity in ambiguity.
Creative judgment and a strong instinct for what makes content relevant, useful and valuable to customers.
Experience influencing senior partners and aligning cross-functional teams without relying on direct authority.
A track record of developing high-accountability teams and coaching senior talent.
Confidence using AI-powered tools and passion for experimenting with new technologies.
A forward-looking view on how CRM, content and customer engagement will evolve through AI, automation and decisioning.
Strong culture builder with excellent coaching and mentoring skills
Success in this role means Global Buyer CRM has a clear, evidence-based customer strategy across markets, with strong market ownership, a shared learning agenda and a scalable content strategy that improves customer relevance over time.
You will have created an operating model where customer insight shapes priorities, performance data drives decisions in real time, and findings move quickly across markets. Market teams will be clearer, faster and more accountable. Senior partners will trust CRM as a strategic growth partner. Customers will receive communications that feel more timely, useful and relevant.
By connecting customer insight, commercial strategy, scalable content creation and AI-powered decisioning, you will play a pivotal role in redefining CRM from campaign execution into an intelligent growth engine for eBay.
Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center, and AI Hiring Guidelines
At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.
