About the Job
Medix Biochemica is a global leading company powering the in vitro diagnostics (IVD) industry with mission-critical raw materials. With Finnish roots and operations across Europe, the U.S., and Asia, our teams work at the intersection of science, manufacturing, service and reliability - helping our customers deliver trusted diagnostic results to billions of patients worldwide.
What sets Medix Biochemica apart is not just what we do, but how we do it. We are an independent, science-driven partner focused on quality at scale, supply security, and sustainable technologies. Our global manufacturing footprint and local technical service teams enable us to move quickly, support customers close to where they operate, and build consistency into every product we deliver.
Backed by strong financial resources and a clear long-term strategy, we’ve grown through targeted acquisitions and continued investment in people, capabilities, and infrastructure - all in service of our ambition to be the first-choice partner for mission-critical IVD components. This growth has expanded our portfolio and created new opportunities for collaboration, innovation, and impact across disciplines, and geographies.
Just as we’re committed to enabling reliable diagnostics, we’re equally committed to creating a workplace where people can do meaningful work and grow. Our culture is guided by shared values - We Care, We Dare, and We Deliver - which shape how we work together, challenge ideas, and turn scientific expertise into real-world impact. With over 260 colleagues globally, Medix Biochemica offers the scale of an international organization with the openness, agility, and purpose of a company still building its future.
Medix Biochemica is transforming its commercial model, and marketing is at the center. We are hiring a Global Marketing Manager to lead marketing strategy, performance, and customer engagement, ensuring that marketing becomes a measurable driver of pipeline and revenue growth. This role is ideal for someone who combines strategic thinking, data-driven decision-making, and modern AI-powered marketing approaches.
You are the strategic owner of the marketing funnel: Marketing owns awareness, builds interest and consideration, resulting in qualified opportunities. Your goal is to ensure this funnel is clearly defined, fully measurable, and continuously optimized for growth impact.
This is not traditional marketing leadership, you will:
Build a data-driven, AI-first marketing model
Make marketing performance transparent and measurable
Link marketing directly to commercial outcomes (pipeline and revenue)
Operate in a lean, high-impact team with global reach.
Your Team & Ways of Working
You will collaborate with a high-impact marketing team, combining strategy with strong execution.
Partner with the Digital Marketing Manager to drive digital performance
Guide the work of Marketing Operations Specialist
Work in close collaboration with Product Management to ensure alignment between portfolio priorities and marketing execution
Align closely with sales and commercial leadership to ensure seamless funnel conversion and revenue impact
Act as the link between strategy and execution, ensuring that marketing efforts are tightly connected to business priorities, customer needs, and measurable outcomes.
Key Responsibilities:
Lead Marketing Strategy & Segmentation
Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors)
Prioritize high-growth segments, applications, and key accounts
Ensure alignment between portfolio strategy and market opportunities
Own the Marketing Funnel & Performance
Design and optimize the end-to-end marketing funnel
Define, track, and continuously improve key KPIs, such as: Lead quality, Sample conversion and Pipeline value and contribution
Build transparency on marketing performance and impact
Drive Customer-Centric Marketing
Define customer journeys and engagement models across segments
Ensure relevant, consistent messaging and content generation
Strengthening marketing’s role in the overall customer experience
Define AI-Powered Growth Strategy
Lead AEO / GEO (Answer Engine Optimization) strategy to increase visibility in AI platforms
Define scalable content themes (e.g., neurology, infectious diseases, hormones)
Leverage data and AI-driven insights to guide marketing decisions
Identify new opportunities to scale demand generation using AI
Lead and Align Execution
Orchestrate execution across marketing resources and campaigns
Ensure strong alignment between marketing, product management, and sales
Translate strategy into clear priorities and actionable plans
Ensure consistent, high-quality execution across regions and channels
Required Skills & Background:
5–10+ years of experience in B2B marketing (life science / diagnostics experience is a strong advantage)
Bachelor’s or Master’s degree in Marketing, Biochemistry, or a related field
Strong background in demand generation and performance marketing across digital channels
Proven experience managing content creation, marketing funnels, KPIs, and measurable impact on pipeline and revenue
Strategic mindset combined with a practical, hands-on execution when needed
Experience working across functions (sales, product management, leadership) and influencing globally
Strong analytical skills and data-driven decision-making capability
Solid understanding of SEO and modern discoverability approaches (AEO/GEO – AI search visibility) and their role in demand generation
Ability to translate AI, data, and market insights into scalable marketing strategies and content direction
Interest in AI and modern marketing technologies, with a forward-looking mindset
Excellent communication skills; fluent English required
Why Join Us:
Diagnostics are at the core of modern healthcare. By ensuring quality and reliability at the component level, we help enable earlier detection, better treatment decisions, and better outcomes for patients globally.
Shape how marketing drives growth in a global mission-critical component company.
High visibility and direct impact on company strategy and performance.
Build a modern, AI-enabled marketing function from the ground-up.
Owning and optimizing the full marketing funnel.
Driving measurable pipeline and revenue impact.
Work closely with Product Management, sales, and leadership.
How to Apply:
We are looking to fill this position as soon as possible, and interviews can start throughout the application period, which is open until 18 June 2026. To ensure full consideration, submit your application early, as we may proceed with candidates before the deadline.
With Finnish roots and rapidly growing global branches, Medix Biochemica is a leading supplier of critical raw materials to the in vitro diagnostics (IVD) industry worldwide. We develop, produce and supply high-quality antibodies, antigens, and other critical raw material products to our IVD partners all around the world, enabling the delivery of accurate IVD tests to billions of patients worldwide.
Our expertise covers everything from immuno- and molecular diagnostic reagents to biospecimens and custom services. With the most comprehensive raw material portfolio in the IVD world, and a team made up of the best minds in the business, we’re ready to shorten our customers’ time to market and build quality into every one of their tests.
Across disciplines and disease areas, whatever you need, chances are we IVDo that.
Visit our website today⬇️
