Job Description
WHO WE ARE
Johnson Health Tech is one of the world’s largest and fastest-growing fitness equipment manufacturers, delivering innovative solutions that help people live healthier lives. Through our award-winning portfolio of commercial and residential brands, we serve customers in more than 60 countries worldwide.
POSITION OVERVIEW
Vision Fitness, a Johnson Health Tech brand, is the company’s value-based commercial brand, offering simple, reliable equipment for value-conscious health club and vertical market customers. As Global Marketing Manager, you’ll shape how Vision shows up around the world. You’ll sharpen its positioning and messaging, lead brand photo and video shoots, and build the campaigns and toolkits our regional teams use in markets around the world. You’ll also support the Matrix Fitness retail (B2C) product line as needed.
About 70% of your time goes to brand building and 30% to launch support during our busiest product seasons, and that balance may shift as business needs change. You’ll report to the Global Marketing Director, who leads brand strategy, and work on-site at our Cottage Grove, WI headquarters.
RESPONSIBILITIES
Key responsibilities include:
- Own the Vision Fitness brand standards: maintain and evolve brand guidelines and voice, create trade show and showroom standards for regional teams, and deliver brand training and assets for global teams
- Build integrated B2B campaigns and campaign kits that regional teams launch locally, tailored to the channels and market segments we serve, to grow revenue, customer engagement, retention, and market share
- Lead brand photo and video production from creative direction and planning through the shoot, building a library of on-brand imagery and footage
- Develop content with subject matter experts and freelance writers across blog posts and articles, landing pages, eBooks, infographics, video, and reels
- Partner with the Digital Marketing Strategist to bring brand stories and campaigns to life on social and digital channels, and support regional teams’ social media and content programs
- Bring market, customer, and competitor insight from global subsidiaries, sales teams, and customers into brand positioning, messaging, and annual marketing planning
- During launch periods, create launch messaging, sales enablement materials, and after-sale campaigns that tie new products to the brand story, working with the product training and education team and supporting product photo and video shoots
- All other projects as assigned
Requirements
REQUIRED QUALIFICATIONS:
Education:
- Minimum of a four-year degree (or equivalent) in business, marketing, or another related field.
Experience and skills:
- A minimum of 5 years of B2B marketing experience
- Experience building and executing integrated marketing campaigns across multiple channels
- Experience with brand positioning and working with brand guidelines and standards
- Experience leading photo and video production with agencies or freelancers
- Proven cross-functional project management and budget management experience
- Confidence presenting to large groups, such as sales meetings, training sessions, or industry events
Other requirements:
- Occasional travel may be required, domestic (1–4 times per year) and international (1–2 times per year)
- Ability to participate in evening international meetings (online)
PREFERRED QUALIFICATIONS:
- Product launch or product marketing experience
- B2C marketing experience
- Experience working across multiple regions and with global subsidiaries
- Fitness industry knowledge or a passion for fitness and an active lifestyle
** Please include a portfolio or work samples with your application **
BENEFITS & PERKS
- Medical, dental, and vision insurance
- Company-paid life insurance and AD&D coverage
- 401(k) retirement savings plan
- Paid time off (PTO)
- FSA and HSA options
- Employee product discounts, wellness resources, and employee assistance programs
Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.
