Job Description

Global Marketing Manager上海全职职能 / 支持 - 市场职位描述We are seeking an experienced and dynamic Overseas Marketing Manager to lead our international marketing initiatives and drive brand awareness across global markets. This role is critical for expanding Hesai's presence in key international regions including Europe, North America, Southeast Asia, and beyond.
As the Overseas Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that resonate with diverse global audiences, showcase our cutting-edge lidar technology, and support our rapid global expansion.
Responsibilities
Overseas Customer Case Development
- Develop compelling customer success stories and case studies from international markets
- Collaborate with global sales and technical teams to identify and document key customer use cases
- Create and maintain a repository of international customer testimonials and success stories
- Work with cross-functional teams to localize case studies for different regional markets
Product Marketing Content Strategy
- Develop and execute global product marketing strategies for Hesai's lidar portfolio
- Create compelling product messaging and positioning for international audiences
- Produce high-quality marketing collateral including whitepapers, datasheets, and technical documentation
- Collaborate with R&D and product teams to translate technical features into customer benefits
- Manage content localization and adaptation for different cultural contexts
Campaign Planning and Execution
- Design and implement integrated marketing campaigns for international markets
- Plan and execute participation in global industry events (e.g., CES, IAA, automotive trade shows)
- Develop digital marketing campaigns targeting key international audiences
- Coordinate with regional teams to ensure campaign consistency and effectiveness
- Measure and analyze campaign performance across different regions
English Website Management
- Oversee content strategy and development for Hesai's global English website
- Ensure website content is optimized for international SEO and user experience
- Collaborate with web development teams to implement website enhancements
- Monitor website analytics and optimize for international traffic and conversions
- Manage website localization and translation efforts
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies for overseas markets
- Manage international social media presence and content strategy
- Implement and optimize paid advertising campaigns targeting global audiences
- Develop email marketing programs for international customer segments
- Utilize marketing automation tools to streamline global marketing operations
Cross-functional Collaboration
- Work closely with global sales teams to support business development efforts
- Collaborate with product management and R&D on international product launches
- Coordinate with PR and communications teams on international media relations
- Partner with regional marketing teams to ensure consistency and alignment职位要求Qualifications
• Language Excellence: Native-level English proficiency (written and spoken) with exceptional command of tone, style, and cultural nuance
• Bachelor's degree or above in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in international marketing, preferably in technology, automotive, or robotics industries
• Proven track record of successful marketing campaign execution in global markets
• Experience managing marketing initiatives across multiple geographic regions
• Background in B2B technology marketing, preferably in hardware or automotive sectors
• Expertise in digital marketing tools and platforms (HubSpot, etc.)
• Strong understanding of SEO, SEM, and social media marketing strategies
• Experience with website content management systems (WordPress etc.)
What Sets You Apart
- Deep understanding of international market dynamics and cultural nuances
- Excellent storytelling and content creation abilities
- Strong analytical skills with ability to interpret market data and metrics
- Strategic thinking with ability to develop and execute comprehensive marketing plans
- Outstanding communication and presentation skills
- Ability to work effectively in a fast-paced, global environment
- Strong project management and organizational skills
- Creative problem-solving and innovative thinking 投递