ByteDance

Global Marketing Lead, AI Coding Tools

ByteDance  •  $159k - $384k/yr  •  San Jose, CA (Onsite)  •  3 hours ago
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Job Description

Team Introduction
TRAE (The Real AI Engineer) is an intelligent engineer capable of understanding requirements, orchestrating tools, and independently completing development tasks, providing users with end-to-end software generation capabilities. As one of the most popular AI programming products and the world’s first end-to-end AI software development agent, TRAE covers a full spectrum of development scenarios, from simple to highly complex. We are looking for passionate and creative talents to join us!

Responsibilities
- Define and execute global marketing strategies for AI coding tools.
- Build clear positioning and messaging for developers, engineering teams, and enterprise users.
- Lead go-to-market plans for major product launches and feature releases.
- Create global campaigns across content, social, community, events, PR, and partnerships.
- Grow developer awareness, engagement, and advocacy in key international markets.
- Work with product teams to turn technical features into compelling user value.
- Track marketing performance and optimize campaigns based on data.
- Monitor market trends, competitors, and user feedback to inform strategy.

The base salary range for this position in the selected city is $159000 - $384000 annually.
ByteDance

About ByteDance

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok.

Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.

Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. We are committed to building a safe, healthy and positive online environment for all our users.

We have over 110,000 employees based in more than 30 countries globally. Join us.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
China, CN
Year Founded
Unknown
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