Job Description

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

The Market Development Manager is role responsible for the development and execution of global, customer-focused marketing strategies. This role owns the planning, build, and execution of annual customer campaigns for key target audiences, translating portfolio and go-to-market strategies into high-impact global marketing programs.

Working in a highly matrixed environment, you will partner closely with product management, e-business, sales, and regional marketing teams to define customer-centric value propositions, and drive demand generation

Key Responsibilities

Global Campaign Strategy & Execution

• Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive lead and demand generation
• Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys

Customer Journey, Demand Generation & Digital Excellence

• Partner closely with e-business to optimize channel mix, digital performance, and campaign effectiveness
• Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancements, and application/workflow-based content

• Support go-to-market strategies for existing portfolios and new product launches, ensuring strong alignment between product positioning, customer needs, and marketing execution

Stakeholder Partnership & Cross-Functional Collaboration

• Build strong, trusted partnerships with cross-functional and regional stakeholders, including product management, e-business, sales, and regional marketing teams, to align on shared objectives and deliver integrated marketing outcomes
• Facilitate collaboration across global and regional teams to translate strategic priorities into clear, actionable marketing plans that are consistently executed in market

Performance Metrics, Planning & Reporting

• Develop and manage the global marketing plan and calendar, including accurate budget planning and monthly OPEX management
• Define and track KPIs that measure campaign success, including pipeline contribution, lead quality, conversion rates, and regional adoption of global strategies
• Partner with e-business to analyze and report on campaign, vertical, and product-level performance, including pull-through to revenue

Minimum Requirements / Qualifications

• Proven experience in marketing roles within applied microbiology and/or life sciences, with specific experience in microbiology diagnostics marketing
• Demonstrated success leading marketing campaigns in a matrixed organization, with clear impact on demand generation and growth
• Excellent written and verbal communication skills, with the ability to present complex strategies to senior leadership and diverse global audiences
• Strong project management skills and attention to detail, with the ability to manage multiple complex initiatives simultaneously
• Creative mindset with strong intuition for customer-centric design and messaging, paired with a data-driven approach to continuous improvement
• Experience delivering presentations and training to sales teams, regional marketing teams, and customers
• Ability to build and maintain relationships with customers and key opinion leaders
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Willingness to travel domestically and internationally (~25%)