Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
As theInvestment EffectivenessProgrammeManager, you will be a key contributor within theCBIA Performance & Effectivenessteam, reporting directly totheGlobalInvestment Effectiveness Director This roleis responsible forthe management and continuous innovation ofMarketing Mix Modelling (MMM)within the Consumer & Business Insights & Analytics (CBIA) organisation.
Part of Forge360,MMM is a centralised, global workstream leveraging data infrastructure, standardised processes & advanced modelling to deliver performance analysis and optimisation insights & recommendations, to drive improvements in investment effectiveness.
This role willprovideSME guidance to global,OUand local teams, and support the execution of the MMM programme, by partnering cross-functionally to ensure its successful launch & adoption. The successful candidate willfacilitatethe end-to-end process, from data discovery to results delivery, and support theOUteams in incorporating the MMM insights & tools into their media & marketing planning.One of the keyresponsibilityof this role will be on driving capabilities builton MMMacross theorganisation.
This role willwork closelywiththeGlobalInvestment Effectiveness DirectorandsupporttheSeniorInvestment EffectivenessManagers.
Role Responsibilities
Supportsthe end-to-end set-up and delivery of each quarterly cycle of MMMs, including initial engagement & kick-off (alignment on data requirement,deadlines, owners, model scope), coordinating with the modelling vendors & offshore team on resourcing and timelines
Supports continuous improvement and core programme development, includingorganising & leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements and the ongoing upskilling of the vendors & offshore team
Driveseffectiveness via MMM insights and value-added deliveries, including collaboratingwith local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveragingMMM output to deliver annual cross-market & brand meta-analyses,anddeliveringquarterly reports & newsletter updates.
DrivesMMM uptake and usage via structured capability and training initiatives, including supportingOU& other teams with targeted training on areas such as MMM fundamentals, results, output & tool usage;facilitatingcross-functional learning & knowledge transfer by leading “community of experts” forums and through ad hoc consultancy Drivesawareness, andchange managementfor the programme.
Partners with D&T and GlobalMarketing Excellenceteams as well as with OUs and Category teams – to ensure impact and actionability of results
Basic Qualifications:
Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
In-depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare)
Hands-on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis
Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills
Preferred Qualifications:
Experience with syndicated data providers (e.g., Nielsen/Circana/IQVIA)or other vendors for MMM/Price and Promo studies
Job Posting End Date
2026-07-07
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon
