We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.
Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.
We are looking for a Global Head of Retention to define the vision, strategy, and future direction of customer retention across Haypp Group's brands and markets. Customer retention and lifetime value are core drivers of Haypp Group's growth strategy, and this role will be responsible for defining how we create long-term customer value across markets. You will lead the evolution towards a more proactive, personalized, AI-enabled, and data-driven approach to retention, helping more customers make a second purchase, strengthen repeat purchasing behaviour, and reduce churn.
This is a strategic leadership role with a clear mandate to develop Haypp Group’s retention capabilities and ways of working. You will initially lead a team of specialists, with plans to further strengthen and expand the team's capabilities as the organization grows. In addition, you will provide functional leadership across CRM and retention throughout the group, working closely with Commercial, Product, Analytics, Tech, Finance, Customer Experience, and local market teams to turn the global strategy into action
AI will be a central part of the retention strategy, enabling predictive customer insights, personalization, automation, and more effective decision-making throughout the customer lifecycle.
As a member of the Marketing Management Team, reporting directly to the CMO, you will play a key role in shaping and delivering Haypp Group’s retention and customer value agenda, helping drive sustainable growth across brands and markets.
Hybrid work model with in-office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with creativity, collaboration and connection.
We are a value driven company with our values We team up, Innovation Drives Us, Just be Kind and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com
We look forward to hearing from you!
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.
