Job Description

Purpose of the Role

To lead the development and governance of global HCP content strategies, toolkits, and templates across Opella’s brand portfolio. This role ensures that all HCP-facing content is insight-led, compliant, modular, and adaptable for local market activation. It sits at the intersection of brand strategy, scientific messaging, and omnichannel delivery — ensuring high-quality, high-utility content is delivered consistently and efficiently.

Key Performance Indicators (KPIs)

• Organisational Excellence:

  • Zone and market onboarding to new global operating model

  • Global Brand & Zone capability CONTENT / PERFORMANCE / ETHICS maturity through Advocacy Academy

  • % of toolkits delivered to HCP Zone Leads on time and to specification

  • Positive 360% feedback Growth Hub, commercial and functional partners

• Value Creation:

  • Field and HCP feedback on content utility and clarity

  • Content adoption rate across brands and markets

  • Localisation rate and content re-use efficiency

  • Alignment with validated Scientific Message Maps and brand strategy

  • Modular production ROI (cost/time savings, asset reuse)

  • Content performance metrics (recall, engagement, field satisfaction)

  • Creative, catchy and clutter breaking content (awards, high scores on Total content recall)

• External recognition:

  • Professional Partnership preferential programmes for Health Literacy eg: FIP

  • Excellence recognition: awards, thought leadership, advocacy impact

Primary Accountabilities

• CONTENT EFFECTIVENESS

  • HCP insights for all brands eg: universal insights for pharmacists across all brands

  • Lead the creation and delivery of frameworks and standards for HCP Global Brand-led and local brand-led toolkits and content frameworks .

  • Develop approach to ensure all content is anchored in approved scientific messaging, meets regulatory requirements, and is optimised for omnichannel delivery and is creatively impactful.

  • Oversee the global content calendar, aligning campaign assets with brand and medical priorities.

• CREATIVE EXCELLENCE

  • Owner and conduit of content briefs and design to move individualised agency driven content to internal agencies.

  • Creative Councils, Communities of Practice – Jedi same as Crazy Elevate Creativity

  • Embed content KPIs and dashboarding into campaign reviews and continuous improvement cycles.

• CONTENT CREATION EFFICIENCY

  • Support content capability building across zones through playbooks, workshops, and knowledge-sharing.

  • Owner of HCP creative content agency roster-build, nurture, and manage internal and external stakeholder relationships to ensure modular, clutter-breaking content that allows easy localisation and versioning in markets.

  • Partner with the CoE and agencies to manage production timelines, templating, and QC processes.

  • WONKA development

  • Driving efficiency with E2E process oversight

• OPELLA BRAND to BRAND INTEGRATION

  • Co-lead (with HCP Science lead) Health Literacy narrative for HCPs /and partnership with Zone HCP Leads to activate locally

  • Integration of Health Literacy into patient materials and HCP training materials

  • Co-lead (with HCP Science lead) the thought-leadership for HCP Health Literacy initiatives

Primary Interactions

• HCP Global Commercial Lead and Leadership Team

• HCP Science Lead and Regulatory Affairs

• Global Brand Teams and Local Brand Leads

• Omnichannel and Conversion Leads

• Zone and Local HCP Content Activators

• Scientific Writing & Production CoE

• External agencies (creative, copywriting, localisation)

Education & Qualifications

• Degree in Marketing, Life Sciences, Communications or related field

• Training in scientific content development or regulatory writing is desirable

Experience & Technical Skills

• 8–10 years of experience in healthcare content strategy or medical communications

• Proven track record managing cross-functional content development at global level

• Proven creative flare to build insight driven content plans for HCPs

• Strong understanding of promotional/non-promotional content boundaries

• Skilled in modular content systems, localisation workflows, and approval platforms (e.g. PromoMats, Veeva Vault)

• Ability to manage agency partners and production vendors effectively

• Clear communicator and collaborator across scientific, creative, and commercial teams[KP1]

[KP1]Success Metrics:

· 15% reduction in content creation time

· 20% decrease in MLR review cycles

· 50% of marketing teams regularly using AI tools

· 15% faster time-to-market for campaigns

· 90% compliance rate for AI-generated content