Job Description

GLOBAL FAM SPECIALIST

The Utah Office of Tourism seeks a talented Global FAM Specialist to execute and plan our international familiarization (FAM) tours and international marketing and communication strategies.

POSITION DETAILS & COMMITMENT

• Salary – $25.00 - $32.00/hr
  
• Work Format – Hybrid (This position is required to be in the office a minimum of two days per week (fully remote available if living within 50 miles or more from the office))
• Location Requirement – This position requires the candidate to live in the state of Utah.
• Travel Requirements – 10-15%
• Schedule Code – AC - Employees in Offices of Elected Officials
  
• Background Check Required – You must successfully pass a criminal history check.
  
• Application Deadline – 6:00 PM (MDT) on July 14, 2026

THE IDEAL CANDIDATE
A successful candidate will have experience in hospitality and tourism. The ideal candidate will be able to work with rural and urban Destination Marketing Organization (DMO) partners, business owners, elected officials, and others around the state.

The ideal candidate can execute and balance multiple projects simultaneously and lead them through to completion. They will demonstrate strong organizational habits, attention to detail, patience, persistence, problem-solving skills, and the ability to work through complex issues. They will demonstrate strong interpersonal skills and the ability to work with several different groups of people at once.

The candidate must be available for in-state travel and may be required to occasionally lead groups in non-technical outdoor recreation activities, including, but not limited to, winter sports such as beginner and intermediate alpine skiing, cross-country skiing, and snowshoeing. Other recreational activities may include hiking, cycling, and arts and cultural activities.

PRINCIPAL DUTIES

• Work with Market Managers, International Representative Firms, and DMO partners to vet, discuss, and plan FAM Tours, develop itineraries that meet the identified goals, and serve as the point person for partner outreach and communication throughout FAM tour planning and execution.
  
• Lead on all FAM-related administrative tasks, including creating best practices, securing hotel rooms, collecting liability waivers, completing appropriate purchasing forms, creating itineraries, and any associated team travel.
  
• Support FAM standard operating procedures, including safety protocols, equipment, and training; work with the office manager and operations manager.
  
• Lead & execute occasional multi-day familiarization and press trips throughout Utah, hosting international and domestic journalists, tour operators, and other travel trade partners.
  
• Work with the Utah Film Commission on film tourism FAM projects and adhere to film permitting rules throughout the state.
  
• Create itineraries for the b2b training platform/resource hub, multi-state collaborative efforts, trade-specific, niche itineraries, and itineraries that support our Utah Forever principles.
  
• Manage and maintain FAM Tour data and reporting in the CRM database.

ADDITIONAL DUTIES

• Manage ad-hoc marketing projects as needed to support the international team.
  
• Create presentations and other training materials, and/or support webinars led by market managers.
  
• Support administrative tasks, which may include travel authorizations, trade show support (including travel to some domestic trade shows), and other operational duties.
  
• Collaborate with domestic PR and social media teams on domestic FAMs/press trips and social media influencer trips, media activations, and other opportunities as they arise.

EDUCATION & TRAINING

• Bachelor’s degree from a four-year college or university; or four years related experience and/or training; or equivalent combination of education and experience in hospitality and tourism.

COMPETENCIES

• Ability to communicate information and ideas clearly and concisely through writing and presentations
  
• Ability to manage a portfolio of diverse projects and complete them in a timely and organized manner
  
• Ability to analyze data and summarize information
  
• Must be able to travel an estimated 10-15% of the time, including evenings/overnights and some weekends
  
• Physical capabilities include leading a group on a hike, light scrambling, and moderate winter activities, such as beginner- to intermediate-level alpine skiing, cross-country skiing, and snowshoeing. Other recreational activities may include hiking, cycling, cultural activities, and other non-technical outdoor-based physical activities.
  
• Proficiency in crafting presentations and the ability to present and speak in front of a group
  
• Comfortable receiving feedback from multiple sources
  
• Experience traveling the state/familiar with the state’s assets and resources
  
• Ability & comfortable with driving a Suburban or other large passenger vehicle with passengers in the vehicle
  
• Possession of and ability to retain a current, valid, state-issued driver’s license
  
• Proficiency in MS Office, Word, Excel, Keynote & PPT
  
• Experience working in cloud-based & team-sharing platforms, i.e., Google Drive, Asana, Slack, etc.
  
• Experience working in a CRM system, preferably Salesforce
  
• Experience working with Destination Marketing Organizations (DMOs)

WHY YOU SHOULD JOIN OUR TEAM
Working for the Utah Office of Tourism affords you the opportunity to build the state’s brand and responsibly enhance communities all over the state. Additionally, you will receive an excellent compensation package that includes generous paid time off, top-notch retirement options, and a variety of medical insurance plans. This allows you to stay healthy, secure your financial future, and spend time with loved ones. Click HERE to review our benefits!

THE AGENCY
The Utah Office of Tourism is the tourism marketing agency for the state of Utah. The original mission focuses on promoting visitation by domestic and international visitors to Utah’s remarkable travel destinations. The mission has expanded through the office’s Red Emerald Strategic Plan to focus on quality and sustainable visitation.

EEO STATEMENT
The State of Utah is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. For accommodations, please contact (801) 957-9390.

Recruiter - Sarah Humphries; shumphries@utah.gov