Nestlé

Global Digital Campaign Project Manager

Nestlé  •  Onsite  •  7 hours ago
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Job Description

Position Snapshot

  • Permanent position
  • Location: Lisbon
  • Company: Nestlé Nespresso HUB
  • Full-time / Hybrid mode

Position Summary

Nestlé Nespresso is currently looking for a Global Digital Activation Campaign Project Manager. You will drive the global NABs digital marketing activation roadmap, enabling markets to deliver sustainable omni-channel growth through CRM activation, personalization, consumer engagement, and digital marketing programs.

A Day in the Life of a Global Digital Activation Campaign Project Manager

  • Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy.
  • Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels.
  • Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs.
  • Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement.
  • Coordinate with internal and external creative partners to brief, test, and validate activation assets.
  • Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables.
  • Provide markets with communication guidelines, audience segmentation insights, and personalization best practices.
  • Ensure activations comply with brand standards, regulatory requirements, and global governance principles.

What Will Make You Successful…

  • 2+ years of experience in Digital Marketing and CRM.
  • Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions.
  • Strong commercial acumen with experience driving business growth through eCommerce and digital channels.
  • Excellent project management and communication skills.
  • Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies.
  • Strong attention to detail and ability to manage tight deadlines.
  • Comfortable working with cross-functional and cross-cultural teams.
  • Entrepreneurial spirit, growth mindset, and proactive attitude.
  • Fluent English communication skills.
Nestlé

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

House rules: https://nes.tl/HouseRules

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Vevey, CH
Year Founded
Unknown
Website
nestle.com
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