Are you a copywriter who can turn ideas into clear, engaging stories? Do you enjoy working across channels and crafting communication that connects brand, product, and life outdoors? If this sounds like your next step, we look forward to reading your application.
ABOUT THE ROLE
This role is for a conceptual copywriter who thrives at the intersection of brand storytelling and commercial impact. You’ll collaborate closely with Art Directors, Copywriters, and the wider Creative team to develop strategically grounded, creatively distinctive ideas—bringing them to life across everything from large campaign platforms to detailed executional assets.
You’ll lead and deliver integrated storytelling across seasonal campaigns and always-on communications, working across channels including email, social, eCommerce, retail, and performance marketing. In close collaboration with visual and motion designers, you’ll ensure words and visuals come together to create a cohesive and engaging brand experience.
This is a part-time (50%) consulting role for two years.
WHAT YOU WILL DO
In more detail you will focus on the following:
Develop insight-driven, conceptually strong copy aligned with brand and business strategy
Translate ideas into compelling narratives across campaigns and always-on content
Deliver high-quality copy across key channels including email, eCommerce, retail, and paid media
Lead and contribute to integrated, cross-channel storytelling initiatives
Collaborate closely with Art Directors, Designers, and cross-functional teams to ensure cohesive execution
Create both large-scale campaign concepts and detail-oriented assets
Ensure consistency in tone, voice, and messaging across all touchpoints
Apply industry trends and best practices to continuously elevate creative output and meet stakeholder expectations
WHO YOU ARE
We think you could be a great match for the position if you possess the following traits and capabilities:
7+ years’ experience as a conceptual copywriter in an agency or in-house environment
Education in Copywriting, PR, Journalism, Communications or a related field
Strong portfolio showcasing integrated campaigns and cross-channel brand storytelling
Ability to translate strategy and insights into clear, compelling creative ideas and narratives
Experience working with consumer brands, ideally within outdoor, sports, retail, or lifestyle sectors
Versatile writer with strong conceptual thinking and attention to craft, across formats including social, editorial, product, and video
Collaborative, curious, and adaptable—comfortable working cross-functionally in a fast-moving environment, with a passion for storytelling and brand building
Fluent or native-level English; Swedish is a strong advantage
HOW TO APPLY
Submit your application in English via our application portal. The deadline is 7th of May, and applications are reviewed on an ongoing basis, so the position may be filled before the closing date. This is a part-time (50%) consulting role for two years
We look forward to reading your application!
In 1960, Åke Nordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside.
We want to inspire and enable more people to experience nature. We do this by developing clothing and equipment that make the outside safer, warmer, dryer and generally more enjoyable. And by running events that provide the framework and support to make nature more accessible.
We’re a team of nature lovers, some more experienced than others, that likes to spend as much time outdoors as possible. In our offices and our stores we are designers, product developers, buyers, administrators, marketers, communicators, sales staff, customer service reps and business developers. In nature though, we’re all the same.
Do you want to help us to inspire and enable more people to walk with nature? We're always interested in people who want to join our trek. Welcome to visit our career site http://career.fjallraven.com/
