Job Description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Content Director for our office in Maidenhead.

What’s in it for you?

• A high-impact leadership role shaping content strategy across international markets and iconic consumer brands
• The opportunity to build and elevate a world-class content capability in a fast-growing, entrepreneurial business
• Close collaboration with senior stakeholders across Creative, Media, Brand and Commercial teams
• A dynamic environment where creativity, speed, innovation and personal growth are truly valued

What you’ll be doing

• Lead content strategy across priority brands, campaigns and omnichannel activation plans
• Define content ecosystems that support brand growth across paid, owned and earned channels
• Translate brand platforms and media strategies into high-performing, channel-specific content
• Partner closely with Creative, Design, Media and Brand teams to deliver distinctive and commercially effective campaigns
• Develop frameworks, briefing standards and scalable ways of working to improve content quality and efficiency
• Drive content excellence across social, digital, e-commerce, CRM, shopper marketing and video
• Use insights, analytics and performance data to continuously optimise creative effectiveness
• Build scalable and modular content systems that improve speed, consistency and ROI across markets
• Lead and develop Content Managers while fostering a strong collaborative content community across Karo
• Manage and influence external agencies, production partners and freelancers to ensure high-quality delivery
• Champion innovation in content production, including AI, automation and emerging technologies
• Support content operations, workflow governance, budget optimisation and KPI delivery across the Centre of Excellence

Requirements

• Significant senior-level experience within content strategy, creative leadership, campaign development or content production
• Strong background in FMCG, consumer healthcare, retail or other fast-moving consumer-focused industries
• Proven experience developing integrated content strategies across digital and omnichannel environments
• Deep understanding of paid, owned and earned media ecosystems, including social, e-commerce, video and CRM
• Strong commercial mindset with the ability to connect creative output to business and media objectives
• Excellent stakeholder management skills with experience influencing senior leaders across matrix organisations
• Strong creative judgement and the ability to provide clear, constructive feedback across content formats
• Experience leading teams and developing talent within fast-paced, international organisations
• Knowledge of content operations, localisation, modular content systems and scalable asset creation
• Familiarity with performance measurement, analytics and content optimisation approaches
• Interest in AI, automation and new technologies shaping modern content creation
• Fluent professional English; additional European languages are a plus

Benefits

• Opportunity to create, grow, and encourage 

• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions 

• Flexible schedule and life work balance 

• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry 

• Very positive work environment in a young, international, and motivated team 

• Start-up spirit while being a part of the large international organization with strong values 

Karo  Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.