CMA CGM

Global Communication Generalist Expert

CMA CGM  •  Courbevoie, FR (Onsite)  •  3 hours ago
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Job Description

CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

At CEVA Logistics, we Rise in Motion. Your career is always on the move, growing as fast and as far as your ambition takes you. Join a global team of nearly 200 nationalities, shaping the future of global trade, moving essential goods, forging new paths, and pushing boundaries to serve an ever-changing world. The pace is fast, the challenges are real, but the rewards are greater: growth, purpose, and the chance to make a meaningful impact. This is more than a job. It’s a journey on which you rise.

Your role

As Global Marketing Communication Manager, you will drive the communication strategy that strengthens CEVA Logistics' market position, enhances product visibility, and supports business growth worldwide.

Acting as a strategic partner to business lines and product teams, you will lead the development and execution of global marketing communication initiatives that increase brand awareness, generate qualified leads, support customer retention, and accelerate commercial performance. You will ensure consistency of messaging across markets while coordinating campaigns, content, and stakeholder engagement on a global scale.

What are you going to do?

Strategy & Planning

  • Define and execute the global 360° marketing communication strategy aligned with business objectives.
  • Translate business priorities into integrated communication plans across regions, segments, and channels.
  • Build and manage annual MarCom plans, budgets, campaign roadmaps, KPIs, and resource allocation.
  • Partner closely with product management, business leaders, and regional marketing teams to align priorities and messaging.

Digital Marketing & Lead Generation

  • Design and execute full-funnel digital campaigns supporting brand awareness, lead generation, and customer engagement.
  • Drive marketing automation initiatives, including lead nurturing, email campaigns, landing pages, webinars, and account-based marketing programs.
  • Optimize SEO, paid media, and digital performance to increase qualified traffic and conversions.
  • Ensure robust performance tracking and ROI measurement across all digital activities.

Campaign & Content Management

  • Lead integrated multi-channel campaigns combining digital marketing, events, PR, media relations, and thought leadership initiatives.
  • Develop global campaign toolkits, messaging frameworks, and content assets for regional deployment.
  • Ensure consistency and alignment between corporate, product, and regional communication initiatives.

Marketing Performance & Technology

  • Contribute to the evolution of the MarTech ecosystem, including CRM, marketing automation, CMS, analytics, and social media tools.
  • Monitor campaign performance and marketing KPIs throughout the customer journey.
  • Produce actionable insights, reporting dashboards, and recommendations to support business decisions.
  • Drive continuous optimization through testing, analytics, and performance-driven decision-making.

Global Stakeholder Management

  • Serve as the global point of contact for marketing communication topics across products, sectors, and business units.
  • Lead and support a global network of marketing and communication stakeholders.
  • Collaborate with product management, vertical markets, regional teams, and senior leadership to maximize business impact.

Who are we looking for?

  • Master's degree in Marketing, Communications, Business Administration, or MBA.
  • Minimum 10 years of experience in Marketing & Communications within a global and international environment.
  • Proven track record in developing and executing global B2B marketing communication strategies.
  • Strong expertise in digital marketing, lead generation, marketing automation, and campaign management.
  • Experience managing multi-channel communication programs across digital, events, public relations, and content marketing.
  • Strong understanding of marketing technologies, CRM platforms, analytics, and performance measurement.
  • Excellent writing, storytelling, and messaging capabilities for executive, commercial, and external audiences.
  • Ability to translate complex business challenges into impactful communication strategies.
  • Experience working effectively in a matrix and multinational organization.
  • Strong business acumen; experience in logistics, freight forwarding, transportation, or supply chain is a plus.
  • Fluent English, both written and spoken.
  • Experience managing budgets, KPIs, and marketing performance reporting

As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed. By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.

Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address: firstname.lastname@cevalogistics.com. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.

CMA CGM

About CMA CGM

The CMA CGM Group is a global player in sea, land, air and logistics solutions, true to its corporate Purpose, "We imagine better ways to serve a world in motion".

Present in 177 countries, it employs 160,000 people, of which nearly 6,000 in Marseilles where its head office is located.

The world's 3rd largest shipping company, CMA CGM serves more than 420 ports across 5 continents with a fleet of over 650 vessels. In 2024, CMA CGM carried over 23 million TEU (twenty-foot equivalent unit) containers. Its subsidiary CEVA Logistics, one of the world's top five players, operates 1,000 warehouses and handled 15 million shipments in 2024. CMA CGM AIR CARGO, the Group's air freight division, will operate a fleet of 6 cargo aircraft by 2025.

CMA Media, France's 3rd largest private media group, includes RMC-BFM and several national and regional press titles (La Tribune Dimanche, La Tribune, La Provence and Corse Matin).

Committed to energy transition, the CMA CGM Group is aiming for Net Zero Carbon by 2050.

The CMA CGM Foundation provides humanitarian aid in crisis situations, and is committed to education for all and equal opportunities throughout the world. To date, the CMA CGM Foundation has transported 63,000 tons of humanitarian aid to 97 countries and supported over 550 educational projects.

Industry
Transportation & Logistics
Company Size
10,000+ employees
Headquarters
Marseille, FR
Year Founded
1978
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