ING

Global Category Manager Insurance, Marketing & Media

ING  •  Amsterdam, NL (Hybrid)  •  3 months ago
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Job Description

Your role

The Global Category Manager Marketing, Media and Insurance is responsible for developing and executing category strategy to support ING brand, customer engagement initiatives and risk protection programs. This role leads the sourcing, negotiation and vendor management of services related to advertising, creatives agencies, media buying, sponsorship, marketing research, bank-assurance distribution contracts and insurance policies (covering risk of the bank). Achieve goals by securing supply, ensuring significant year-on-year cost improvements while meeting financial and budget targets and provide financial market updates for forecasting and budget purposes. Identify and implement demand, productivity and innovative improvements while maintaining quality and managing vendor service levels. Work closely with internal and external key stakeholders to develop effective cost reduction strategies and implementation plans.

Your responsibilities

Category Expertise

  • Provide and share category trends, developments, and risks for assigned sub-categories with Procurement colleagues and senior business stakeholders for either identifying opportunities or triggering awareness.
  • Knowledge and extensive experience with top 10 strategic Insurance, Marketing and Media vendors. Leverage on expertise to successfully lead negotiations with Marketing and Media suppliers such as GroupM, Dentsu, IPG, Omnicom, Ebiquity, R3, Ipsos, Bain, Kantar, and insurers/brokers such as Marsh, AON and insurance company as AXA, Allianz, NN, Generali, Zurich, CIGNA.
  • Proven understanding of the Retail organization and strategy, ability to steer and influence decision at Steerco level at global and local level, be recognized by stakeholder as an expert (SME) for the category.
  • Proven experience in managing global and multi-country sourcing initiatives related to marketing agencies (creative, media, digital) and media buying/audit.
  • Understanding and experience in market research.
  • Proven experience of key insurance lines (employee benefits, credit risks, non-life insurance) including embedded insurance in packages and card product.
  • Solid understanding of customer strategy in regards of Bank assurance for all banking segments (Retail, PriBA, BuBa).
  • Wide knowledge of bank insurance market value chain (Insurers, brokers, MGA, distributors, etc) and related regulatory framework.

Category Management

  • Execute business partnering activities by establishing and managing business stakeholder relationships and align on business specific objectives targets. Establish, review and monitor governance policies with business stakeholders and provide training if necessary.
  • Identify business innovation opportunities and understand stakeholders needs and expectations. Monitor and analyse stakeholder satisfaction.
  • Gather market intelligence and assess supplier innovation opportunities and market innovation trends. Develop and execute forward looking category strategies and plans for the Insurance, Marketing and Media category covering the input from team members managing strategic suppliers and contracts in this category. Establish KPI's and manage category performance. Manage and conduct supplier segmentations and manage supplier performance and risk.
  • Perform strategic activities around innovation management and developing and releasing new specifications with suppliers.
  • Execute strategic sourcing activities, provide project level risk assessments and mitigation plans. Define project scope and objectives by developing sourcing approaches, sourcing strategies, conducting complex supplier negotiations and managing the supplier selection process.
  • Build supplier relationships, prepare/validate negotiation strategies, conduct strategic/complex supplier negotiation sessions and manage escalations/conflicts.
  • Give direction to the teams on the sourcing initiatives activities (RFX) and contract signings and approvals.
  • Provide guidance to the contract management team for the contract creation and finalization process.
  • Consult the Procurement Leadership team on the development of the procurement strategy by analysing market trends, communicating governance strategies and reviewing corporate strategy.
  • Manage buying channel strategies.
  • Function as an SME towards the business for the respective category.
  • Develop and implement the global strategy and/or include local requirements where applicable.
  • Drive contract and third-party risk compliance for a full area of responsibility.

People Management

  • Lead the sourcing & category experts in their area of expertise and procurement generally by influencing.
  • Coach category buyers on how to negotiate, make analyses, and build strategies.
  • Lead and influence cross-functional teams across regions. Execute functional-, talent-, people- and performance management.
  • Perform stakeholder management activities with senior stakeholders by leveraging advanced advisory skills.

Strategic C hallenges

One of the key challenges in this role, and across the broader organisation, is transitioning from a business partner model to a category-focused approach. Success in this position will depend on the ability to embed category management practices in close collaboration with local procurement teams, thereby unlocking strategic category opportunities. Importantly, this challenge extends beyond capability building in alignment with global direction; it also involves ensuring the consistent adoption and practical application of these capabilities across all locations. A strong understanding of supplier market particularly for bank-assurance as well as the ability to understand and navigate the business strategy for all segments is a key success factor for the role.

Your profile

Work Experience

  • >6 years in Procurement area, preferably at a strategic level in an international financial services provider organisation.
  • >2 years experience in managing (hierarchical line) direct reports or actively coaching (functional) procurement colleagues.
  • >5 years of Category specific experience for Marketing and Media and Insurance.
  • Proven track record in delivering Procurement Value.
  • Experience in leadership and transformation.
  • Experience working with offshore teams.

Competencies

  • Master English business language/communication perfectly (spoken as well as written).
  • Strong project management skills to align with multiple stakeholders.
  • Strong negotiation skills Regulatory and Compliance aspects of procurement in finance organisation.
  • Legal acumen.
  • Analytical Skills.
  • Strategic mindset: develop and execute best in class sourcing strategies with involvement of Business stakeholders.
  • Influencing and conflict resolution skills.
  • Agile and self-driven.
  • Drive Sustainable Procurement.

Rewards & benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here

The benefits of working with us at ING include:

  • A salary indication tailored to your qualities and experience in GJA19
  • 36 or 40 hour workweek
  • Individual leave: 24+2 individual holiday days based on 36 hr workweek
  • Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
  • CSR days: up to 2 days per year to actively engage in society by volunteering
  • 13th month salary
  • 8% Holiday payment
  • Individual Savings Contribution (BIS), 3.5% of your gross annual salary
  • Mobility card
  • Attractive pension scheme
  • Hybrid working to blend home working for focus and office working for collaboration and co-creation

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!

ING

About ING

ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Amsterdam, NL
Year Founded
Unknown
Website
ing.com
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