Job Description
本ポジションは日本語JDの用意がありません。
Global Campaign Specialist - Mercari Marketplace
About Mercari
Circulate all forms of value to unleash the potential in all people
"What can I do to help society thrive with the finite resources we have?" The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential. For more information about Mercari Group’s mission, see Mercari’s Culture Doc
Organization/Team Mission
- The Cross Border Marketing Team at Mercari is dedicated to enabling customers worldwide to seamlessly buy and sell across borders on the Mercari marketplace app. By driving initiatives such as international market expansion and the launch of new business schemes, the team plays a critical role in shaping the growth of Mercari’s Cross Border business.
- As a lean and high-impact team, we operate at the intersection of marketing, business development, and project management, collaborating across functions to design and execute strategies that unlock new opportunities.
- Our mission is directly connected to Mercari Group’s purpose: “to circulate all forms of value and expand the potential of all people.” By connecting people and goods globally, we strive to create a world where anyone, anywhere, can easily enjoy the experience of buying and selling.
- Please refer to here for Mercari Mission Values.
https://careers.mercari.com/culture/
Work Responsibilities
We are seeking a Global Campaign Specialist to support engagement initiatives for Mercari’s cross-border business across markets including Taiwan, Hong Kong, and the United States . In this role, you will execute and improve engagement programs that drive user activation, retention, repeat purchase, and overall customer value. You’ll collaborate with Product, Analytics, Design, Business Development, Customer Support to drive measurable impact and help Mercari expand its global reach.
Key responsibilities will include:
- Support planning and execution of multi-market engagement initiatives, aligning with business priorities and market needs.
- Operate day-to-day engagement campaigns and communications, including coordination of timelines, assets, QA, and deployment readiness.
- Manage campaign setup and execution in relevant channels, such as in-app channels (push notification/in-app notification/email), owned social, and other engagement touchpoints as applicable.
- Coordinate localization and adaptation of engagement messaging for each market (English/Traditional Chinese), ensuring cultural and linguistic relevance.
- Work with analytics and other stakeholders to monitor performance and produce regular reporting (e.g., engagement rate, conversion, repeat actions, retention), and summarize insights clearly.
- Conduct post-campaign analysis, identify improvement opportunities, and propose actionable next steps for optimization.
- Support A/B testing and experimentation to improve messaging, segmentation, timing, and user experience.
- Collaborate with product, creative, customer support, and other teams to ensure smooth execution and a consistent user experience.
- Help facilitate effective communication across Japan and overseas stakeholders, supporting alignment and decision-making.
Unique Challenges
- Cross Border business is directly aligned with Mercari’s mission of “circulating all forms of value and expanding the potential of all people.” This team is working to realize a vision where individuals in Japan and those on the other side of the globe can directly exchange goods.
- As a small, high-impact team, the role requires strong execution discipline, cross-functional coordination, and comfort handling ambiguity while moving fast.
- Leveraging the assets of Mercari, Japan’s largest marketplace app, to explore and build new businesses presents significant challenges, but also offers the opportunity to deliver substantial impact when successful.
Qualifications
- Required Experiences/Skills
- One of the following
- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in engagement/CRM marketing, lifecycle marketing, or related marketing operations (experience across multiple markets is a plus).
- Hands-on experience supporting campaign execution and operations (briefing, scheduling, asset management, QA, deployment support).
- Strong analytical and reporting capability; able to translate data into clear insights and actions (experience with A/B testing is a plus).
- Experience working cross-functionally with stakeholders such as product, analytics, creative, and operations.
- Strong project management skills with attention to detail, and the ability to manage multiple initiatives concurrently.
- Preferred Experiences/Skills
- Experience in e-commerce, marketplace, or cross-border business.
- Familiarity with CRM tools and customer engagement platforms (email/push/in-app), segmentation concepts, and lifecycle frameworks.
- Experience supporting engagement initiatives beyond paid acquisition (activation, retention, winback, loyalty, referral, community, etc.).
- SQL proficiency (able to query data and support performance analysis/segmentation).
- Language
- English: Proficient (CEFR – C1) Mandatory
- Traditional Chinese: Proficient (CEFR – C1) Mandatory
- Japanese: Basic
※ For details of CEFR, refer here
https://careers.mercari.com/language/#page-1
Learn More About Mercari Group
Recruiting at Mercari
At Mercari Group, we value empathizing with and embodying the mission and values of the Group and each company. To promote the creation of an organization that maximizes the total amount of value exhibited by all members, we would like to understand the experience and skills of each candidate as accurately as possible.
Recruiting cycle at Mercari Group
- Application screening
- Skill assessment: For engineering positions, you will be asked to complete a skill assessment on HackerRank or GitHub. For non-engineering positions, you may be asked to complete an assessment depending on the position. (The timing of the assessment may coincide with the interview process.)
- Interview: The number of interviews may vary depending on the position.
- Reference check: We will ask for online references around the timing of the final interview.
- Offer: Offers will be determined carefully in consideration of the final interview and the reference check.
Learn more about our recruiting process here
Equal Opportunity Hiring
Here at Mercari, we work to realize a world in which no one’s potential is limited by their background and everyone has the opportunity to freely create value. We also firmly believe that a mindset of Inclusion & Diversity is essential for us to achieve our mission.
This, of course, extends to our hiring practices as well. Mercari is committed to eliminating discrimination based on age, gender, sexual orientation, race, religion, physical disability, and other such factors so that anyone who shares our mission and values can join us, regardless of their background. For more details, please read our I&D statement
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