Job Description

Join the Innovative BytePlus Team
As part of BytePlus, you'll help enterprise customers build what's next for their business. Leveraging ByteDance's cutting-edge technologies, we are devoted to developing innovative products and solutions to shape the future. We help our clients to focus on what truly matters. Centering on innovation and excellence, we create game-changing solutions that help businesses to unleash their potential. You can help us to achieve our mission.

- Brand Strategy Formulation and Implementation: Take the lead in formulating the mid- to long-term development strategy for the BytePlus brand, define the brand's core positioning, value proposition, and differential competitiveness; Drive the implementation brand strategy in various non-China regions and across business lines.
- Adaptation of Regional Communication Strategies: In combination with the market characteristics, cultural differences, and regulatory requirements of different countries/regions, lead the formulation of regional communication strategies and implementation plans, promote the localized adaptation of global core communication content, empower business expansion in regional markets, and achieve the communication effect of "global unity + local in-depth development".
- Brand Asset and Content Management: Be responsible for the establishment, management, and standardized use of BytePlus brand assets (LOGO, visual system, brand narrative, case library, etc.); Take the lead in building the BytePlus brand content matrix and account matrix, including but not limited to brand stories, technical white papers, industry solution cases, and executives' viewpoints, etc., to enhance the communication power and conversion value of the content.
- Evaluation and Optimization of Communication Effectiveness: Establish a global communication effect evaluation system, set core evaluation indicators (brand awareness, brand reputation, media exposure, content communication volume, lead conversion contribution, etc.), conduct regular data review and analysis, continuously optimize communication strategies, content, and channels, and improve the communication ROI.