About the role

The Global Brand Building and Marketing Process Directorisresponsible for driving the implementation of our modern marketing strategy. This individual will lead a team toestablishand embed a single, end-to-end marketing process, while simultaneously building critical, best-in-class marketing capabilities. The role is pivotaltotransforming how the company builds brands by ensuring marketing teams have the right processes, skills, and tools to excel in a social-first, always-on world, with a focus on differentiating capabilities that drive growth.

The role sits withinMarketingExcellence’s End-to-End Consumer and Expert Marketing Capability team and reportsintothe Senior Global E2E Consumer and Expert Marketing Capability DirectorIt leads a team of 3 direct reports.

Key responsibilities

• End-to-Endprocessownership:own the designand governanceofthe single, end-to-end marketing process from strategy to execution, ensuring it isoptimisedfor simplicity, speed, and agility across consumer and expert marketing

• Processsimplification andgovernance:Responsible for continuousimprovement ofmarketing workflows, acting as thecentral pointfor process integration to ensure connected and efficient ways of working

• Strategiccapabilitydevelopment:Define and build the critical marketing capabilities that differentiate the company as best-in-class, with a primary focus on condition understanding, core, expert, social, and d-commerce

• Expertinterventionleadership:Stand up and lead expert intervention teams to work directly with brand teams on real-world business challenges, deploying global expertise, standards, and tools to solve priority cases

• Self-Servecapabilitymanagement:Oversee the development and maintenance of operate-as-standardself-serve tools and learning resources for core marketing competencies

• Teamleadership anddevelopmentLead and manage asmall team,developing theirexpertiseand managingteam workflows andplansto ensure they aredelivered in linewith Category strategy and marketer requirements

• Strategytranslation andimplementation:Drive the development andimplementation of the marketingcapabilityworkplan, translatingGlobal Category strategyinto actionablecapability and market process plans and ensuring their successful delivery

• Stakeholdermanagement:Build advocating relationships with key seniorinternal stakeholdersglobally to ensure alignment, commitment, and adoption ofMarketing Capability processes and tools

Qualifications and skills

Essential

• Significant experiencein a senior marketing roledriving a capability agendawithin a global consumer health or CPG/FMCGorganisation

• Proventrack recordof designing, implementing, and governing end-to-end marketing processes in a complex, matrixedorganisation

• Significantexperiencedeveloping and deploying global marketing capabilityprogrammes, with a focus on both expert-led intervention and self-serve learning models

• Significant practitioner experience in brand building, including the development of brand strategy, distinctive brand assets, and integrated communication plans that have driven commercial performance

• Experience leading marketing transformation initiatives and embedding new ways of working across global and local teams

• Proven experience in leading and developing a team of marketing professionals

• Deep understanding of modern marketing disciplines, including social-first strategies, digital commerce, and data-driven marketing

• Experience in managing and influencing senior stakeholders in a global environment