Objetivo da Função:
Liderar o desenvolvimento e a implementação da estratégia de execução das categorias para clientes regionais de Modern Trade e E-commerce(que representam 25% da companhia). O desafio envolve a gestão de calendários promocionais, monitoramento de indicadores e a conexão estratégica entre os times Comercial, Marketing e Execução para garantir o crescimento dos canais.
Responsabilidades:
Gestão de Execução:Criar e monitorar prioridades de execução regional (preço, visibilidade, inovações, etc.).
Calendário do Cliente:Desenvolver calendários de ativação alinhados à estratégia de Trade e Gerenciamento de Categorias (KH).
Foco em Resultados:Garantir o cumprimento do plano de sell-oute propor planos de ação para eventuais desvios.
Gestão Orçamentária:Controlar o orçamento de D&A (Descontos e Abatimentos) e comercial.
Planejamento Integrado (IBP):Implementar planos trimestrais conectando as prioridades da categoria aos planos comerciais.
Parceria Estratégica (JBP):Liderar discussões de planos anuais com os times de vendas para garantir a "Foto do Sucesso" no ponto de venda.
Requisitos:
São Paulo - Eldorado
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
