United Flow Technologies (UFT)

General Sales Manager

United Flow Technologies (UFT)  •  Irvine, CA (Onsite)  •  18 days ago
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Job Description

MISCOwater, a UFT company is the leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment in Arizona, California, Colorado, Idaho, Montana, Nevada , New Mexico, Texas, Utah, and Wyoming. We specialize in providing reliable, proven, innovative and life cycle cost-effective solutions for municipal wastewater treatment and municipal water treatment. We represent over 50 companies that provide quality process equipment.

MISCOwater’s industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management. This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations.

What you'll do:

  • Own the Commercial Operating System
  • Establish and enforce consistent sales cadence
  • Drive CRM discipline and pipeline hygiene
  • Standardize opportunity tracking and forecasting
  • Implement KPIs and performance dashboards

    • Lead Forecasting & Pipeline Integrity

  • Consolidate territory forecasts into a company forecast
  • Hold Area Sales Managers (ASMs) accountable for forecast quality
  • Monitor pipeline coverage and conversion
  • Provide forward revenue visibility to leadership

    • Own Performance Management

  • Define performance expectations
  • Manage/Partner performance reviews
  • Drive PIPs and sales personnel decisions in partnership with ASMs
  • Align compensation with outcomes

    • Lead Hiring & Talent Development

  • Own end-to-end hiring process
  • Partner with ASMs on hiring decisions
  • Coordinate onboarding with Director of Sales Performance
  • Build sustainable talent retention and pipeline

    • Manage Escalations

  • Serve as primary escalation point
  • Resolve customer, OEM, and internal conflicts
  • Maintain alignment and accountability

    • Drive OEM Performance

  • Own Tier 2 OEM performance
  • Conduct OEM reviews
  • Drive corrective actions
  • Support Tier 1 relationships with President

    • Partner with ASMs

  • Support territory planning
  • Guide execution without taking over deals
  • Ensure consistency in engagement and prioritization

    • Oversee Marketing

  • Own marketing plan and execution
  • Coordinate digital tools and branding
  • Support pipeline generation

    • Liaise with IT

  • Act as commercial IT interface
  • Ensure CRM and systems functionality
  • Improve sales technology stack

    • Execute Risk Mitigation

  • Support risk planning
  • Drive execution of mitigation strategies
  • Manage commercial risks proactively

Background/ Experience:

  • 10+ years of sales leadership experience
  • Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
  • Proven experience leading and managing distributed sales teams across multiple territories or regions
  • Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
  • Strong background in sales operations, process development, forecasting, and resource management
  • Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
  • Strong analytical, organizational, and communication skills with exceptional attention to detail
Join our team to innovate the future of water and wastewater. You’ll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S.
MISCOwater is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.
United Flow Technologies (UFT)

About United Flow Technologies (UFT)

UFT is an integrated platform focused on delivering products and technical solutions to water environment professionals, including sophisticated engineers and operators in the water and wastewater industry. While we have a national footprint, we go to market through a family of market-leading regional brands in targeted geographies. In the regions where we operate, we have a manufacturers’ representative network and system integration services. Our products and services include process equipment, flow control, pumps, automation controls, and other equipment solutions for the municipal and industrial markets.

Our scale allows us to deliver a full suite of products and services to our customers, which makes us a strategic partner for both customers and OEM partners. Our customers trust our family of brands as we have served them over many decades to provide reliability in water and wastewater treatment facilities that have high costs of failure.

United Flow Technologies (UFT) regional brands are MISCOwater, Tesco Controls, Macaulay Controls Company, The Henry P. Thompson Company, Shape Incorporated, EES, Newman Regency Group, Southwest Valve and Equipment, Kodru Mooney, Iowa, Wisconsin, Minnesota Pump Works, Municipal Valve & Equipment Co., Inc., Hydro Controls, The TDH Company, Moss-Kelley, Quality Controls, GP Jager, Heyward, BissNuss and Sydnor Hydro

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
Irving, Texas
Year Founded
2021
Website
uft.com
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