Job Description

JETSET Pilates is a modern, music-driven Pilates brand on a mission to make transformational fitness accessible, community-centered, and scalable. We are establishing the JETSET brand in one of the most dynamic and competitive fitness markets in the country — and we are looking for an exceptional General Manager to lead that charge.

As a founding member of our team, you will be a true co-architect of the business — owning pre-opening execution, launching our first DC studio, and partnering with ownership to scale across the region.

KEY RESPONSIBILITIES

Community Building & Pre-Opening Execution

• Lead local marketing initiatives including tabling events, community activations, and cross-collaborations with aligned lifestyle, wellness, and fitness brands to establish JETSET's presence ahead of launch

• Build and manage a pipeline of prospective founding members through authentic relationship-building, community engagement, and partnerships with local influencers and corporate partners

• Establish and drive the studio's social media presence — creating content and building an audience that amplifies on-the-ground community building efforts

Leadership & Team Development

Lead, inspire, and manage a team across instructor and studio lead functions — setting the tone for culture, accountability, and excellence every day. As a certified JETSET instructor, you will maintain an active teaching presence on the floor while building and developing the team around you.

• Develop and execute strategies to drive employee engagement, retention, and performance, with a focus on building a team that genuinely loves coming to work

• Conduct regular 1:1s and team check-ins to surface challenges early, celebrate wins, and coach team members toward growth and ownership of their responsibilities

• Oversee hiring, onboarding, and ongoing development for all studio staff in partnership with ownership

• Oversee instructor pipeline, certification readiness, and ongoing talent development across the studio

Operational Excellence & Client Experience

Own daily studio operations end-to-end — from opening procedures to class execution to closing — ensuring every client touchpoint reflects JETSET's standards of service.

• Build, document, and continuously improve policies, processes, and workflows that scale as the studio and network grows

• Develop and track KPIs across client experience, staff performance, and studio efficiency — including Net Promoter Scores — generating regular reporting and translating insights into action

• Facilitate new client onboarding and act as the escalation point for client concerns, resolving issues promptly and turning difficult moments into loyalty-building opportunities

Sales Strategy & Revenue Growth

Own the studio's revenue performance — setting targets, tracking results, and building a sales-positive culture across the entire team.

• Develop and execute membership sales initiatives, retention campaigns, and client re-engagement strategies to drive consistent growth across all revenue categories

• Coach and support team members on effective sales conversations, objection handling, and client relationship management through the CRM

• Build data-driven reporting to monitor sales performance by individual, revenue category, and time period — and use it to make fast, informed decisions

Ownership Partnership

• Prepare and present performance reports, including P&L awareness, expense management, and payroll efficiency, to support ownership decision-making

• Bring forward new ideas, vendor relationships, and operational innovations that can drive growth or efficiency

• Partner with ownership on future studio openings — applying operational learnings from Studio 1 to accelerate launch timelines and raise the bar across the network

• Be a resourceful critical thinker and problem solver — you anticipate challenges before they become issues and come to ownership with solutions, not just problems

GROWTH TRAJECTORY

This role is designed to evolve. As we scale across multiple locations, we expect responsibilities to grow — with increasing ownership across network performance, people, and operations.

WHAT WE'RE LOOKING FOR

• 5+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a membership-model consumer service environment

• Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context

• Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written

• Strong sales instincts with experience driving revenue targets and coaching others to do the same

• Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics

• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail

• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued

• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred

• Passion for community building and deep familiarity with the NW DC wellness and fitness landscape is a strong plus