LEARFIELD is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. This position plays a vital role in overseeing the school’s athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus. The GM is responsible for delivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university.
In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders. You’ll manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university’s goals. This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.
KeyResponsibilities
Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff.
Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.
Lead the property team, which may include sales and/oractivationstaff, by providing clear direction, coaching, and performance support.
Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms
Develop strong relationships with university contacts, sponsors, andotherstakeholders to drive value and engagement.
Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
Model and foster a positive,inclusive, andteam-first culture across the property and broader organization.
Build andmaintainstrong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.
Minimum Qualifications:
6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.
Some prior experience managing others and a desire to grow as a team leader.
Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.
Effective communicator with strong relationship-building and presentation skills.
Demonstrated ability to collaborate across multiple teams and work effectively with external partners.
Strong organizational skills withanability to juggle multiple priorities and meet deadlines.
Comfortable operating in a fast-paced and evolving environment.
High integrity, sound judgment, and a team-first mindset.
PreferredQualifications
Experience working in or around collegiate athletics or higher education.
Bachelor’s degree from a four-year college or university.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services.
LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans.
Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun.
Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.
