Job Description

General Manager – Long Island Office & Sales

Position Type: Full-Time | Leadership and Individual Sales Contributor

Position Overview

seeking a driven, hands-on General Manager to lead our Long Island office and accelerate growth across Long Island and the surrounding market.

This is a player-coach position combining office leadership, people management, business management, and direct sales responsibility. The General Manager will be accountable for the overall performance of the Farmingdale operation while spending significant time in the field developing relationships, pursuing new opportunities, and personally selling electronic solutions.

The ideal candidate is an experienced sales and business leader with a proven history of managing people, developing teams, and holding employees accountable for results.

Key Responsibilities

Sales and Business Development

Personally develop and close new business across Long Island and the surrounding market.

• Personally develop and close new business across Long Island and the surrounding market.
• Sell complete portfolio of solutions, including:
• Build relationships with prospective customers, existing accounts, consultants, general contractors, electrical contractors, and strategic partners.
• Expand presence across K–12 education, municipalities, higher education, commercial businesses, healthcare, property management, and other targeted verticals.
• Identify opportunities to cross-sell additional solutions into existing customer accounts.
• Maintain an active pipeline and consistently achieve personal sales, gross-profit, and recurring-revenue goals.
• Conduct customer meetings, site visits, presentations, proposal reviews, and contract negotiations.
• Represent organization at networking events, industry associations, conferences, and community activities.

Leadership and People Management

• Serve as the senior leader responsible for the Farmingdale office and its employees.
• Directly manage, coach, develop, and hold team members accountable for performance.
• Establish clear individual and team goals aligned with the office’s financial and operational objectives.
• Conduct regular one-on-one meetings, performance reviews, and development discussions.
• Address performance issues promptly, consistently, and professionally.
• Identify training, staffing, and development needs and work with senior leadership and Human Resources to address them.
• Participate in recruiting, interviewing, onboarding, and retaining high-performing employees.
• Build a strong, accountable, collaborative, and customer-focused office culture.
• Lead regular office, sales pipeline, project, and financial performance meetings.
• Ensure effective communication and collaboration between offices and corporate departments.
• Promote a one-company approach across sales, operations, engineering, service, finance, and marketing.

Financial and Operational Accountability

• Take ownership of the Farmingdale office’s revenue, gross profit, EBITDA, bookings, backlog, recurring revenue, and operating expenses.
• Develop and execute an annual business plan and regional growth strategy.
• Monitor office performance against budget, forecast, and established KPIs.
• Maintain pricing and gross-margin discipline throughout the sales process.
• Review major proposals and ensure projects are properly scoped, priced, and operationally achievable.
• Partner with Operations to ensure smooth handoffs from sales through project completion.
• Monitor project performance, customer satisfaction, billing milestones, collections, and job closeout.
• Help improve cash flow by securing appropriate customer deposits, maintaining accurate billing schedules, and supporting timely project sign-offs and collections.
• Identify and resolve operational issues that could affect profitability, customer satisfaction, or future growth.
• Provide leadership with accurate forecasts and regular updates on sales, financial performance, operational challenges, and market opportunities.

Customer and Partner Management

• Serve as an executive-level point of contact for key Farmingdale customers.
• Strengthen existing customer relationships and develop account-growth plans.
• Ensure customer concerns are addressed quickly and professionally.
• Develop partnerships that expand capabilities, geographic reach, and market presence.
• Maintain strong relationships with manufacturers, subcontractors, consultants, and other industry partners.

Performance Measures

Success in this role will be evaluated based on:

• Farmingdale office revenue, gross profit, and EBITDA performance
• Personal sales and gross-profit achievement
• New customer acquisition
• Growth within existing accounts
• Recurring revenue and service-contract growth
• Sales pipeline quality, accuracy, and conversion
• Project profitability and operational execution
• Customer satisfaction and retention
• Cash-flow support, including deposits, billing milestones, sign-offs, and collections
• Employee performance, development, engagement, and retention
• Leadership effectiveness and team accountability
• Achievement of the Farmingdale annual business plan

Required Qualifications

• Seven or more years of successful sales or business-development experience, preferably within physical security, low-voltage systems, networking, technology integration, or a related industry.
• Demonstrated leadership and direct people-management experience is required.
• Proven experience managing employees, setting expectations, coaching performance, conducting performance reviews, and addressing performance issues.
• Prior responsibility for leading a branch office, regional operation, sales team, department, or business unit.
• Demonstrated success personally developing and closing complex, solution-based sales.
• Strong understanding of revenue, gross profit, EBITDA, forecasting, budgeting, and operational performance.
• Ability to lead strategically while remaining actively involved in day-to-day selling and customer relationships.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Experience managing sales pipelines and activity through a CRM or business-management platform.
• Ability to collaborate effectively with sales, engineering, operations, project management, service, finance, and marketing.
• Strong judgment, urgency, accountability, and problem-solving skills.
• Ability to travel throughout Long Island and the surrounding market as required.
• Bachelor’s degree preferred or equivalent relevant business experience.

Ideal Candidate

The ideal candidate is an entrepreneurial leader who treats the Farmingdale office as their own business. This individual has successfully managed people, built strong teams, developed employees, and created a culture of performance and accountability.

The candidate must be equally comfortable reviewing financial performance, coaching an employee, addressing a performance issue, meeting with an important customer, developing a strategic partnership, and personally closing a new opportunity.

This is not a traditional desk-based General Manager position. The successful candidate will be visible in the office, active in the market, directly involved with the team, and personally responsible for creating revenue while building a profitable, high-performing operation.