Job Description

General Manager – Specialty Coffee / F&B

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

Job Overview

We are looking for an experienced General Manager to lead the overall business operations and growth of an established specialty coffee and F&B business in Saudi Arabia.

The ideal candidate should have strong experience in the Saudi F&B market, excellent commercial and sales capabilities, and a well-established network across the industry. The role will be responsible for driving business growth, operational performance, profitability, customer experience, and expansion.

Key Responsibilities

• Lead the overall business operations, strategy, and performance.
• Develop and execute business strategies to achieve revenue, profitability, and growth targets.
• Drive sales, business development, partnerships, and market expansion.
• Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.
• Utilize an established Saudi F&B market network to identify and develop new business opportunities.
• Oversee day-to-day operations across stores, teams, and business functions.
• Monitor sales, revenue, costs, profitability, and key business KPIs.
• Lead and develop Store Managers, Operations, Sales, and support teams.
• Ensure consistent brand standards, product quality, customer experience, and operational excellence.
• Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.
• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.
• Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.
• Manage budgets, forecasts, resources, and overall P&L performance.
• Lead negotiations with key clients, landlords, suppliers, and strategic partners.
• Ensure compliance with Saudi regulations, food safety standards, and company policies.
• Represent the business in industry events, meetings, networking activities, and strategic partnerships.
• Provide regular business performance reports and recommendations to senior management.

Requirements

• Bachelor’s degree in Business Administration, Hospitality, F&B Management, or a related field.
• 10+ years of experience in F&B, preferably specialty coffee or café businesses.
• Strong Saudi Arabia F&B market experience is mandatory/preferred.
• Proven experience in a General Manager, Operations Director, Commercial Director, or senior F&B leadership role.
• Strong background in sales, business development, and commercial growth.
• Well-established network within the Saudi F&B, coffee, hospitality, and retail market.
• Proven experience managing multi-unit F&B operations and large teams.
• Strong understanding of P&L, budgeting, forecasting, cost control, and profitability.
• Experience in business expansion, new store openings, partnerships, and market development.
• Strong leadership, negotiation, communication, and decision-making skills.
• Strong knowledge of the Saudi F&B market, customer trends, and competitive landscape.
• Fluent English is required; Arabic is an advantage.
• Saudi/GCC experience is strongly preferred.

Key Skills

• General Management
• F&B Operations
• Sales & Business Development
• Saudi Market Network
• Specialty Coffee / Café Industry
• P&L & Financial Management
• Business Expansion
• Strategic Partnerships
• Team Leadership
• Multi-Unit Operations
• Commercial Negotiation
• Customer & Brand Management

Ideal Candidate

A commercially driven F&B General Manager with strong Saudi market knowledge, an established industry network, and proven experience in sales, business development, multi-unit operations, and profitability management. Experience with established specialty coffee or leading café brands will be highly valued.